Trade Marketing Manager

2 weeks ago


Arca South Taguig City, Philippines WHR Global Consulting Full time

Job Title: Trade Marketing Manager Work Arrangement: On-site Schedule: Day Shift Location: Arca South, Taguig City Employment Type: Full-time Salary: Php 60,000 – Php 80,000 About the Role: The Trade Marketing Manager will lead and execute strategic trade, brand, and event marketing initiatives across the Philippines. This position plays a pivotal role in driving brand visibility, retail marketing execution, and customer engagement through both traditional and digital channels. The ideal candidate is creative, hands-on, and results-driven, with experience managing marketing campaigns for consumer electronics, appliances, or audio products. This role requires a balance of strategic planning and on-ground execution, managing a small team and external vendors to deliver successful brand activations and events. Key Responsibilities: ● Develop and execute strategic trade marketing plans that support brand growth and retail performance. ● Plan, lead, and implement nationwide trade and brand events, including dealer conventions, mall activations, company anniversaries, and product launches. ● Manage end-to-end marketing event execution — from concept to post-event evaluation — ensuring timeliness, quality, and ROI. ● Lead the creation of marketing campaigns that drive traffic, awareness, and conversion across physical and online retail channels. ● Collaborate with sales, product, and digital teams to ensure alignment of marketing initiatives with overall business goals. ● Develop and manage e-commerce marketing campaigns in coordination with major platforms (e.g., Lazada, Shopee, TikTok). ● Ensure brand consistency and monitor campaign performance through analytics and market insights. ● Lead and mentor a small marketing team, fostering creativity, accountability, and continuous improvement. ● Stay updated on market and competitor trends to inform campaign strategies and new opportunities. ● Act as an on-site leader during events and activations, ensuring smooth logistics and flawless execution. ● Willingness to travel within Metro Manila and key provincial cities for major marketing events and retail visits. Qualifications: ● Bachelor’s Degree in Marketing, Business, Communications, or a related field. ● At least 3 years of solid experience in Trade Marketing, preferably within the consumer electronics, appliances, or audio industry. ● Proven experience in:   ○ Brand launches and campaign execution   ○ Trade and retail events   ○ Company anniversaries or large-scale corporate events   ○ Digital and e-commerce marketing ● Must be highly creative, execution-focused, and adaptable across multiple marketing disciplines. ● Strong leadership and people management skills, with proven experience motivating and guiding a team. ● Excellent project management, budgeting, and vendor coordination capabilities. ● Strong communication and collaboration skills across departments and external partners. ● Willing to work on-site in Taguig City, with occasional travel to key provincial locations. Why Join Us: ● Be part of a leading and innovative brand in the consumer electronics industry. ● Lead impactful nationwide marketing and trade initiatives. ● Enjoy a collaborative and creative work environment that values innovation and performance. ● Opportunities for career advancement and exposure to high-level brand management and event marketing. Candidates with attached CV and relevant experience will be considered for a phone interview.



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