Digital Marketing Officer

1 week ago

Makati City, National Capital Region, Philippines Its Time For Tims Coffee Full time

The primary responsibility of a Digital Marketing Officer (DMO) is to develop, implement, and manage manage online marketing strategies that promote a company's products, services, or brand. The role involves increasing brand awareness, driving website traffic, and acquiring leads or brand. The role involves increasing brand awareness, driving website traffic, and acquiring leads or customers through various digital channels.Specific Responsibilities:1. Digital Strategy Development: Creating and executing a comprehensive digitalmarketing plan aligned with the company's overall objectives.2. Content Creation and Management: Overseeing or creating engaging content for socialmedia platforms.3. Social Media Management: Managing social media platforms to engage with theaudience, monitor trends, and grow followers.4. Data Analysis and Reporting: Monitoring the performance of campaigns using tools likeGoogle Analytics.5. Paid Advertising: Managing online advertising campaigns (Google Ads, Facebook Ads)to drive traffic and conversions.6. Collaboration: Working closely with other departments, such as Operations, to ensurecontents are aligned.7. Brand Management: Ensuring consistency of the brand's voice across all digitalplatforms.8. Staying Updated on Trends: Keeping up-to-date with the latest trends in digitalmarketing.Qualifications:1.Educational Background:Bachelor's degree in Marketing, Communications, Business, or a related field. Special courses in digital marketing can be a plus.2.Experience:1-2 years' experience in digital marketing or related role, such as marketing coordinator, digital strategist, or content manager.3.Technical Skills:Proficiency with analytics tools like Google Analytics for tracking performanceExperience with social media platforms (Facebook, Instagram, Twitter, Linked In) and their advertising tools.Paid advertising platforms like Google Ads and Facebook Ads Manager4.Creativity and Design SkillsAbility to create engaging content (text, images videos) to produce contentBasic knowledge of graphic design software ex. Canva5.Soft Skills· Communication: Strong written and verbal communication skills for creating content.Analytical Thinking: Ability to analyze data and turn insights into strategies.Project Management: Good organizational skills to manage multiple campaigns anddeadlines.Adaptability: Ability to stay updated with the latest digital trends.Competencies:1. Strategic Thinking:Ability to develop and execute digital marketing strategies aligned with businessobjectives2. Technical Expertise in Digital Marketing:· Paid Advertising: Expertise in platforms like Google Ads, Facebook AdsSocial media: Ability to effectively manage multiple social media platforms, engageaudiences, and measure success through analytics.Content Marketing: Strong skills in developing content strategies that drive engagement,traffic, and conversions.3. Data Analysis and Insight:· Proficiency in using tools like Google Analytics and social media insights to analyzeperformance.· Ability to interpret data and create reports to improve future campaigns.4. Creativity and Innovation:· Develop creative digital content (social media posts, ads) that resonates with targetaudiences.· Ability to think outside the box, come up with innovative campaigns, and experiment withnew digital formats and tools.5.Communication and Collaboration:· Excellent communication skills for writing clear, engaging content and collaborating withcross-functional teams.6. Brand and Reputation Management:· Competence in ensuring brand consistency across all digital platforms (website, socialmedia, TH App).· Vigilance in monitoring online reputation, responding to reviews, comments, andfeedback in a timely and professional manner.

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