Digital Marketing Officer
2 weeks ago
We're seeking for a passionate and results-driven Digital Marketing Officer to spearhead our online presence, build a pipeline of high-quality leads, and develop new sales opportunities.
Key Responsibilities:
>Develop and implement targeted digital marketing strategies across channels such as social media, email campaigns, SEO/SEM, and paid advertising.
>Design and manage lead generation campaigns to identify and attract potential clients.
>Create engaging and persuasive content tailored to specific audience segments to enhance brand visibility.
>Monitor, analyze, and optimize campaign performance, ensuring maximum ROI.
>Collaborate with internal teams to align marketing efforts with business objectives.
>Perform initial contact and profiling of leads, and work with the sales team to initiate follow up activities
>Manage customer relationship management (CRM) systems, ensuring accurate and organized lead data.
>Conduct market research to identify trends, opportunities, and competitor activities.
>Generate reports to provide insights and recommendations for continuous improvement.
Qualifications:
>Bachelor's degree in any Marketing or Business-related course
>Familiarity with tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM platforms.
>Strong copywriting and content creation skills.
>Knowledge of SEO/SEM best practices and strategies.
>Analytical mindset with the ability to interpret data and make data-driven decisions.
>Excellent communication and interpersonal skills.
>Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
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