Marketing Campaign Manager

1 day ago


Makati City, National Capital Region, Philippines Digital Bakery Full time

We're looking for a skilled Social Media Marketing Manager to join our team at Digital Bakery. As a creative and data-driven marketer, you will be responsible for developing and executing strategic marketing campaigns, creating engaging content, and telling our brand's story through digital channels.

Your key responsibilities will include managing our social media presence, creating engaging content across various platforms, and developing marketing materials to promote our brand. You will also be responsible for tracking, analyzing, and optimizing social media performance using Google Analytics and other insights tools to refine strategies and maximize impact.

Main Job Responsibilities:

  • Manage and Create Multimedia Content – Develop and oversee compelling multimedia content that aligns with brand identity and marketing objectives.
  • Develop Marketing Materials – Design high-quality marketing materials such as brochures, presentations, and flyers to support campaigns and sales initiatives.
  • Analyze and Optimize Performance – Track, analyze, and optimize social media performance using Google Analytics and other insights tools to refine strategies and maximize impact.
  • Engage with Followers – Engage with followers, respond to inquiries, and foster a strong online community that aligns with the brand's voice and values.
  • Integrate AI Chatbots – Assist in AI chatbot integration and provide customer service support to enhance user experience.

Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
  • Minimum 3 years of hands-on experience in digital marketing, social media management, and content creation.
  • Proficiency in graphic design tools (Adobe Photoshop, Illustrator, InDesign, or Canva) to create high-quality visuals for social media and marketing materials.
  • Strong knowledge of major platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest) and experience using social media management tools (e.g., Later.com, Meta Business Suite).
  • Ability to design brochures, presentations, and flyers while maintaining brand consistency.
  • Experience with Google Analytics, social media insights, and other analytics tools to measure performance and optimize campaigns.
  • Familiarity with website content management systems (Squarespace, WordPress) and online advertising platforms (Facebook Ads, Google Ads) is a plus.
  • Strong communication skills to engage audiences, respond to inquiries, and support AI chatbot/customer service initiatives.
  • Ability to develop innovative marketing strategies, adapt to trends, and create compelling content that resonates with the target audience.

About Our Team:

We are Digital Bakery, a unique boutique BPO located in the heart of Makati Business Center near Greenbelt 1. We have a unique approach to the standard BPO, which makes us stand out from the crowd.

Benefits:

  • Training opportunity abroad
  • An opportunity to work on prestigious international projects.
  • A collaborative, growth-oriented work culture.
  • Competitive compensation and benefits package.
  • Salary payout every 15th and 30th of the month
  • 13th months' pay (50% payout in June and 50% payout in December)
  • Paid Vacation (12) and UTO/Sick Leave (10) per year
  • Birthday leave in your birthday month
  • Promotion opportunities
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