Marketing Automation Senior Specialist

2 weeks ago


Taguig, National Capital Region, Philippines Tenet Global Business Center, Inc. Full time

Media Strategy, Planning & Buying (Advertising, Arts & Media)

Full time

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The Senior Marketing Automation Specialist (Individual contributor) reporting into the Tenet Strategic Marketing Group (TSMG) will develop, edit, QA marketing assets, segmentation queries and MA journeys/ nurture flows including landing pages, emails and e -newsletters. He / She will ensure seamless, multichannel, user experience and track between the company's marketing assets and web properties as well as deploy forms on websites.

Responsibilities and Duties

  • Update the bi-monthly e-newsletter template, clone and localize for each of our markets and hospitals
  • Ensure seamless multi-channel user experience and tracking between our marketing assets and web properties including creating, editing and deploying forms on owned websites
  • Personally develop, edit and/or QA emails, marketing assets, segmentation queries and MA journeys/nurture flows for enterprise campaigns and/or local requests
  • Design, launch and track online campaigns tailored to markets and personas
  • Apply code for tracking capabilities and configure related reporting
  • Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including CAN-SPAM, HIPAA, GDPR, CCPA and American Disabilities Act
  • Recommend more efficient ways to complete individual request tickets and apply best practices efficiently across all campaigns by leveraging templates and the capabilities of the Marketo platform including: global application, tokens, snippets, dynamic content, and artificial intelligence
  • Assist web team by prepping articles and creating redirects and UTMs
  • Assist department leaders with presentations and ad hoc requests

Required Experience:

  • The ideal candidate will have a strong subject matter expertise in both marketing automation and CRM technologies, passion for innovation, and the desire to create the most effective, personalized engagement programs possible.
  • 3 years of hands-on, progressive marketing automation campaign development experience and other digital platforms (CRM, analytics tools, etc.) with knowledge of best practices for email and landing page design
  • 3 years of hands-on experience with marketing automation platforms, including Marketo
  • B2C experience
  • Experience deploying campaigns at scale for multiple brands and/or products (service lines)
  • Solid understanding and experience using data to develop segments and personas, creation of complex lead scores and logic-driven dynamic journeys and campaigns
  • Retail, CPG, travel, hospitality and/or healthcare industry experience preferred

Working Conditions:

  • Hybrid Work Setup (1 day onsite per week)
  • Day 1 HMO for you and one dependent; additional 2 more upon regularization

A leading fortune 500 Hospital and Healthcare company just opened it's Philippine office in Bonifacio Global City, Taguig. Be part of the pioneer shared services team and make a positive impact to the community.

We are a community built on care. Our caregivers and supporting staff extend compassion to those in need, helping to improve the health and well-being of those we serve, and provide comfort and healing. Your community is our community.

Our company is a healthcare services company headquartered in Dallas, Texas. We operate 65 hospitals and approximately 500 other healthcare facilities across the US. The company is listed in the NYSE.

A leading fortune 500 Hospital and Healthcare company just opened it's Philippine office in Bonifacio Global City, Taguig. Be part of the pioneer shared services team and make a positive impact to the community.

We are a community built on care. Our caregivers and supporting staff extend compassion to those in need, helping to improve the health and well-being of those we serve, and provide comfort and healing. Your community is our community.

Our company is a healthcare services company headquartered in Dallas, Texas. We operate 65 hospitals and approximately 500 other healthcare facilities across the US. The company is listed in the NYSE.

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