Senior Digital Strategist

2 weeks ago

Makati City, National Capital Region, Philippines Ogilvy Full time

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

ROLES

Through a strong understanding of social and digital platforms, the Strategist takes an active role in all aspects of a social and/or digital project—identifying brand's challenges, running intelligence audit, providing competitive benchmark, forming recommendation, building architecture of programs and channels, defining audience segmentation and data-driven strategy, enabling personalization at scale, facilitating social-first creative production, integrating a commerce approach when relevant, drafting the budget, defining the drivers of performance and the KPI framework.

Strategists are experts in understanding how social platforms can be leveraged either as a broadcast media, either as narrowcast in designing engaging experience through insights, technologies, and expertise, with a constant test and learn approach.

Given the recent evolution of digital commerce, Strategist should be able to create distribution plans allowing to drive growth through social and digital platforms.

She/He works closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.

RESPONSIBILITIES

Her/His main responsibilities are:

  • Strategist translates business objectives into social/digital media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, ...).
  • She/He analyzes available insights and define overall Strategy in terms of Distribution and Amplification. This may include competitive analysis. She/He selects Platform and define role and objective of each one in the global plan.
  • She/He defines content amplification principles including segmentation and contextualization approach.
  • She/He maps all distribution segments per platform and associate budget needed based on KPI/objectives.
  • She/He defines how social platforms can be efficient drivers of conversion for advertisers across their whole commerce ecosystem (D2C, marketplaces, Social Commerce)
  • She/He recommends the formats and placements to be leveraged based on the objective(s) of the campaign taking into consideration the budget limitation.
  • She/He defines the right advertising pressure to put in place to achieve the goals taking into consideration the budget limitation.
  • She/He defines the general media orchestration strategy including re-engagement principles all along the conversion funnel (if any), across Paid, Shared, Owned, and Earned channels.
  • She/He also defines the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases.
  • She/He integrates A/B testing and messaging matrix based on multiple targeting in the strategic recommendation.
  • She/He is responsible of evaluation of execution resources needed and of drafting budget.
  • She/He helps with new business pitches when needed.
  • She/He develops content for client workshops.

REQUIREMENTS

The ideal candidate forContext Planning would have the following background:

  • At least 5 years of experience in social and/or digital campaign management, media strategy or strategic planning.
  • Strategically strong. Understands the client's business and can connect business challenges and social/digital strategy/tactics.
  • Advanced Commerce background is a plus factor.
  • Expert in understanding of social/digital media and established understanding of the wider digital communications landscape.
  • Passionate about fast-evolving social/digital media environment with a strong POV to share with clients and colleagues.
  • Research skills, with the ability to generate data-based insights to weave into the strategy process.
  • Ability to work effectively, proactively, and seamlessly amongst an integrated agency team
  • Superior communication, organizational, and time management skills.
  • Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment.
  • Eye for innovation and the next emerging platform or partner to consider as part of a social/digital strategy results.
  • Candidate must have data analytical skills. Preferably someone who can build detailed business case/ROI modeling.
  • Very good level of English.
How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teamswithpurpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

#J-18808-Ljbffr

  • Senior Digital Strategist and Digital Analyst

    2 weeks ago

    Makati City, National Capital Region, Philippines Ace Saatchi & Saatchi Full time

    We are looking for a Senior Digital Strategist and Analyst who geeks out on anything Digital, thrives in a collaborative workplace, has an unrelenting drive to keep learning and exploring all things digital, and sees himself/herself in this profession for the long haul.If this is you, and if you have had at least 3 to 4 years of experience in Digital...

  • CRM Strategist

    2 weeks ago

    Quezon City, National Capital Region, Philippines King Eclient Sl Full time

    At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon over 300 years combined experience and expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is equal parts creative...

  • Brand Strategist

    2 weeks ago

    Makati City, National Capital Region, Philippines Seller Interactive Full time

    BRAND STRATEGISTAre you tired of commuting every day? Do you crave the freedom of remote work but worry about missing the social connections with coworkers? Well, get ready for a new experience! Join our team and enjoy the best of both worlds - collaboration and community, all from the comfort of your home.WHO WE AREWe are not your typical company! Seller...

  • Senior PR Strategist

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Penbrothers Full time

    Job SummaryAs a Senior Public Relations Strategist in our leading offshore staffing firm, you will be instrumental in shaping and promoting our company image within the Philippines and key international markets. Your expertise will be crucial in developing sophisticated PR campaigns, generating media exposure, and positioning our leaders as influential...

  • Senior Social Strategist

    2 weeks ago

    Makati City, National Capital Region, Philippines Ogilvy Full time

    Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. About the RoleOur ambition is to build world-class social capabilities that...

  • Senior Brand Officer

    2 weeks ago

    Makati City, National Capital Region, Philippines HOVER SENIOR LIVING COMMUNITY Full time

    Select how often (in days) to receive an alert: Senior Brand Officer (Smart Bro Prepaid) Location: Makati, Fourth District, Philippines Date: May 30, 2024 QualificationsAt least 6 years related experience in Marketing or Product or brand management preferably 3 years as brand officerDuties and ResponsibilitiesFUNCTIONAL DUTIES & RESPONSIBILITIES:1....

  • Hiring Corporate Digital Marketing Senior Analyst

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Neksjob Philippines Full time

    Corporate Digital Marketing Sr AnalystLocation: Mandaluyong City, Metro ManilaKey Responsibilities:Collaborate on innovative digital marketing programs for marketing pursuit campaigns.Provide research-backed insights for paid media, personalization, A/B testing, and user experience.Ensure alignment of digital channel strategies, working with data & analytics...

  • Apply as Corporate Digital Marketing Senior Analyst

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Neksjob Philippines Full time

    Corporate Digital Marketing Sr AnalystLocation: Mandaluyong City, Metro ManilaKey Responsibilities:Collaborate on innovative digital marketing programs for marketing pursuit campaigns. Provide research-backed insights for paid media, personalization, A/B testing, and user experience. Ensure alignment of digital channel strategies, working with data &...

  • Senior Public Relations Strategist

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Penbrothers Full time

    What's the scoop?As a Senior Public Relations Strategist in our leading offshore staffing firm, you will be instrumental in shaping and promoting our company image within the Philippines and key international markets. Your expertise will be crucial in developing sophisticated PR campaigns, generating media exposure, and positioning our leaders as influential...

  • Senior Connections Planner

    2 weeks ago

    Makati City, National Capital Region, Philippines dentsu Full time

    Job OverviewYou will be responsible for the strategic direction setting for media and/or creative teams, harnessing the power of data to provide integrated marketing communications solutions to clients. The role will entail a mix of day-to-day client management and new business development, as well as local servicing and regional exposure and...

  • Digital Public Relations Strategist

    2 weeks ago

    Makati City, National Capital Region, Philippines PAGEONE Media Full time

    Posted 2 days ago and deadline of application is on 9 JunRecruiter was hiring 7 hours agoJob DescriptionAssists in developing communication plans, strategies, and campaigns.Assists immediate head in all social media and digital requirements for business development and campaign implementation.Acts as second lead in digital marketing.Creates content for...

  • Senior Digital Planner

    2 weeks ago

    Makati City, National Capital Region, Philippines Publicis Groupe Full time

    The Senior Digital Planner owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring ability think and work independently with minimal supervision. This position is expected to deliver strategic plans for campaigns based from available data and tools then implement campaigns with the...

  • Digital Manager/Senior Digital Manager

    2 weeks ago

    Makati City, National Capital Region, Philippines Ace Saatchi & Saatchi Full time

    Official Designation Digital Manager / Senior Digital Manager Specialization Digital Media Planning, Buying & Analysis Minimum work experience required ● Ideally, 3-5 years cumulative experience in Digital Marketing. ● Ideally, within that 3-4 years, he/ she would already have had experience working in the capacity of a digital media planner, or digital...

  • Senior Account Manager

    2 weeks ago

    Makati City, National Capital Region, Philippines Ogilvy Full time

    About OgilvyOgilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.About the Role Content Strategists are the Content Studio team...

  • Associate Digital Director

    2 weeks ago

    Makati City, National Capital Region, Philippines Dentsu Aegis Network Ltd. Full time

    Associate Digital Director page is loaded Associate Digital Director Apply locations Makati City time type Full time posted on Posted 4 Days Ago job requisition id R Job Title:Associate Digital DirectorJob Description:Carat is the world's first media agency and privileged to work with some of the most storied and innovative brands in the world. Most...

  • Social Media Strategist

    2 weeks ago

    Makati City, National Capital Region, Philippines ConnectUs Marketing Solutions Inc. Full time

    SOCIAL MEDIA STRATEGIST Job Description:Create visual concepts to communicate ideas that inspire, inform, or encourage the audience to respond positively to the campaignDevelop content for multiple platforms such as social media, website, email marketing, product description, video, and blogEdit and assemble recorded raw material into a suitable, finished...

  • Senior Digital Engineering Manager

    2 weeks ago

    Makati City, National Capital Region, Philippines Intro Recruitment Asia Full time

    About the client:A global construction firm operating in Asia, Papua New Guinea, Australia, and New Zealand. Job Overview:An experienced Digital Engineering Manager is required to oversee a digital transformation program at the Construction Company. The role entails creating, implementing, and managing digital engineering workflows, as well as assisting with...

  • Associate Digital Director

    2 weeks ago

    Makati City, National Capital Region, Philippines Publicis Media Full time

    Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.Job Description• Establish good...

  • Associate Digital Director

    2 weeks ago

    Makati City, National Capital Region, Philippines Publicis Groupe Full time

    Media Competencies· Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, process refinement, and financial administration· Manage all projects to ensure the highest level of quality assurance, performance and innovation· Steward client interest in the areas of tracking and delivering measurable results and...

  • Digital Forensics

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Neksjob Philippines Full time

    Digital Forensics [ CIRT Forensic Inv Senior Analyst] Location: Mandaluyong City, Metro Manila Qualifications: Bachelor's degree in computer forensic or digital forensic or cyber security Industry Certificate in Multiple operating systems and /or network At least 2 3 years of relevant experience if a graduate of other related Computer course Open for fresh...