Senior Digital Strategist and Digital Analyst

2 weeks ago


Makati City, National Capital Region, Philippines Ace Saatchi & Saatchi Full time

We are looking for a Senior Digital Strategist and Analyst who geeks out on anything Digital, thrives in a collaborative workplace, has an unrelenting drive to keep learning and exploring all things digital, and sees himself/herself in this profession for the long haul.

If this is you, and if you have had at least 3 to 4 years of experience in Digital Marketing, particularly in Strategy and Data -- then this job might just be perfect for you.

Tasks include:

Crafting digital marketing strategies

  • Researching / analyzing digital target audience behaviors / insights, as well as the online landscapes / competitive efforts of the company's clients
  • Crafting digital consumer journeys, digital content marketing strategies, digital platform/ channel strategies, etc.
  • Crafting / designing the storytelling and data visualization of the aforementioned strategies

Producing regular digital marketing performance & digital trend reports for the company

  • Analyzing the performance of the company's clients' online campaigns / content / efforts with the use of tools / dashboards for social media analytics, website and app analytics (e.g. Google Analytics 4, Firebase), and / or social listening (e.g. Emplifi)
  • Researching and analyzing digital consumer behavior trends / digital marketing/ tech trends
  • Crafting/ designing the data visualization and storytelling for the aforementioned reports

Creating data tracking strategies & monitoring the performance of web and app platforms

  • Crafting data tracking strategies that will allow the company to effectively track the behaviors of users on web or app platforms
  • Setting up data tracking configurations on Google Analytics 4 and Google Tag Manager (plus points for familiarity with Firebase's Analytics features to effectively work with app developers)
  • Designing report templates and producing regular web or app performance reports via Google Looker Studio and/or PowerMyAnalytics

Mentoring/Training/Knowledge Sharing to internal and external stakeholders

Learning or evaluating related digital marketing or web/app analytics tools when necessary

Working with other external teams to come up with cost proposals for digital strategy / analytics-related projects

Handle other tasks or adhoc requirements which may be assigned to him/her

Ideal qualifications:

  • Has experience with crafting and presenting marketing strategies (whether as a brand / product manager / digital marketing manager or strategist, or with a similar role)
  • Has experience with data storytelling or data visualization (experience with copywriting and content design / production is a big plus)
  • Loves math/ / working with data (i.e. looking / organizing / interpreting data)
  • Ideally already knows how to use Google Analytics 4, Google Tag Manager, Google Looker Studio, Facebook Analytics, GlobalWebIndex, (if they have no experience with this particular tool, they must have already worked with Tableau or Power BI in the past), MS Excel or Google Sheets, Firebase, Emplifi, etc.
  • Has excellent presentation skills, verbal and written.
  • Has worked in other digital agencies, a plus.
  • Has experience in managing people, a plus.

You will be working closely with (and constantly learning from) a lean, agile, and collaborative team. If this job description sounds like something you are qualified for, are interested in, and would like to explore further -- send us your application soonest. We're excited to hear from you


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