Senior Connections Planner

2 weeks ago

Makati City, National Capital Region, Philippines dentsu Full time

Job Overview

You will be responsible for the strategic direction setting for media and/or creative teams, harnessing the power of data to provide integrated marketing communications solutions to clients. The role will entail a mix of day-to-day client management and new business development, as well as local servicing and regional exposure and support.

Reporting of the role

This role reports to the Head of Data, dentsu Philippines. This role has no direct reports.

In this role, your goals will be:

· Leading integrated audience and channel management to guide media and creative recommendations

· Bringing innovative and creative ideas through the use of media and technology into brand strategy and idea development

· Evolving use of measurement systems to provide greater insight into ROI of media plans with a focus to deliver on agreed KPIs

· Mastering multiple tools and platforms to deliver the best communication journeys, platform roles, and creative ways in based on a thorough understanding of the client brief

· Helping in commercializing multiple business solutions through consultancy, research, and value-added work on top of the current media and creative scope

Day to Day Job Responsibilities and Key Accountabilities

· Has the overall responsibility for crafting strategic media and creative deliverables that leverage innovative insights into the overall brand/customer experience (Consumers/Culture, Company/Brand, Competitors, Category, Channels, and Capabilities); mentors and trains others in the same pursuits

· Acts as a catalyst to media, creative, PR, promotions, activation, digital, UX and technology teams in seeking out new ways to add value to the brand experience and in identifying future opportunities

· Demonstrates the maturity and leadership skills to become a key lead in a collaborative, multi-disciplinary cross-agency team

· Leverages data and insights to write inspiring strategic deliverables and lead team briefings with little supervision

· Knowledge and proficiency in analytics platforms (intermediate Excel, Global Web Index, Nielsen CMV, or any similar platforms)

· Has built strong relationships with middle level marketing clients and has earned their trust and respect

· Demonstrates and fosters a collaborative work environment in which ideas flourish

· Pro-actively seeks out opportunities to make the work better

What You'll Bring

· Experience in developing and implementing various marketing communications strategies

· Experience in managing both media and creative client briefs

· An independent, self-driven and responsible individual, with multi-tasking and decision making

· Significant proven experience of working with multiple stakeholder specializations (e.g., business, strategy, creative, media, PR, activations, promotions, recerarch)

· Detailed awareness of the digital industry, industry trends, consumer trends, market status and competition

· A depth of understanding of consumer motivations, attitudes, and beliefs

· High proficiency on data analytics and insighting

· A hunger to learn and embrace the new frontier of the industry

Minimum Qualifications

· Minimum 1 years relevant experience as strategic brand planner, media strategist, integrated marketing communications specialist, insights and data analyst

· Research and/or client background a plus

Seniority Level

Junior

  • Marketing & Advertising
  • Marketing Solutions
  • Media & Creative Agency
  • Data and Research

Employment Type

Full-time

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job functionManager, Marketing Production - Philippines

National Capital Region, Philippines 2 linggo nakalipas

Campaigns Strategist - Online, MarketingMarketing Manager/Sr. Marketing Executive - Hybrid (BGC)Marketing and Social Media Manager (remote)
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