Marketing Lead PH
2 weeks ago
About Our Client
A global FMCG company renowned for its wide range of sweet treats and snacks, household name beloved by millions worldwide
Job Description
Localizing Brand & Communication Strategy
- Ensure flawless execution by providing guidance to local thirs party agency teams for implementing activities and utilizing regional toolkits
- Establish communication framework cascaded by regional market by integrating insights from local consumers.
- Evaluate brand performance regularly and suggest adjustments to local brand plans as necessary.
- Efficiently manage the budget and resources allocated for consumer promotion
- Collaborate with local cross-functional teams, such as trade marketing, to develop an integrated business plan that ensures successful implementation of key brand initiatives.
- Spearhead the country's innovation and expansion product pipeline
- Oversee and coordinate with local trade marketing and sales team to ensure efficient in-store projects
- Customize campaign assets targeted to the Philippine market
- Take ownership of creating local brand activation content (e.g., social media assets, influencer postings) by collaborating with creative and media agencies.
The Successful Applicant
- You have at least 7 years of brand management experience in an FMCG company
- Extensive market insight and able to translate regional directives to actionable activations & executions
- You are comfortable with an individual contributor position
What's on Offer
- Multinational company
- Impact driven and exponential growth to the business
- Exposure to global mentors and leaders
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