Marketing Lead PH

2 weeks ago


Manila, National Capital Region, Philippines Michael Page Full time

About Our Client

A global FMCG company renowned for its wide range of sweet treats and snacks, household name beloved by millions worldwide

Job Description

Localizing Brand & Communication Strategy

  • Ensure flawless execution by providing guidance to local thirs party agency teams for implementing activities and utilizing regional toolkits
  • Establish communication framework cascaded by regional market by integrating insights from local consumers.
Brand Management and P&L
  • Evaluate brand performance regularly and suggest adjustments to local brand plans as necessary.
  • Efficiently manage the budget and resources allocated for consumer promotion
  • Collaborate with local cross-functional teams, such as trade marketing, to develop an integrated business plan that ensures successful implementation of key brand initiatives.
Portfolio Innovations
  • Spearhead the country's innovation and expansion product pipeline
Perfect Store Management
  • Oversee and coordinate with local trade marketing and sales team to ensure efficient in-store projects
Creative Content Production and Media Engagement:
  • Customize campaign assets targeted to the Philippine market
  • Take ownership of creating local brand activation content (e.g., social media assets, influencer postings) by collaborating with creative and media agencies.

The Successful Applicant

  • You have at least 7 years of brand management experience in an FMCG company
  • Extensive market insight and able to translate regional directives to actionable activations & executions
  • You are comfortable with an individual contributor position

What's on Offer

  • Multinational company
  • Impact driven and exponential growth to the business
  • Exposure to global mentors and leaders

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