Senior Executive

2 weeks ago

Manila, National Capital Region, Philippines Okada Manila Full time
Senior Executive - Brand and Product Marketing

Brand Management (Marketing & Communications)

  • Spearhead the creation, validation, and execution of marketing communications promotions, ensuring they resonate with brand awareness growth and marketing KPIs - social followers growth, impression and media reach and business target.
  • Coordinate meticulously with business units to strategize and achieve targeted marketing KPIs and business objectives.
  • Manage the timely and accurate dissemination of promotional and event-related content.

BRAND AMPLIFICATION

  • Champion initiatives to elevate brand awareness, ensuring a formidable presence amongst competitors, particularly in comparison with leading entities within the local integrated resort and non-gaming sectors.

BUDGET OVERSIGHT

  • Exercise prudent management of allocated budgets, ensuring optimal utilization of resources to achieve marketing aims according to company policy.

CROSS-FUNCTIONAL LEADERSHIP

  • Lead multidisciplinary teams to oversee the progress of ongoing marketing projects, ensuring administrative and creative outputs are delivered within set parameters of quality, time, and scope.
  • Facilitate the effective distribution of project briefs originating from business units to appropriate internal teams, ensuring clarity and cohesion in project execution.
  • Support the creation and implementation of content and marketing materials, maintaining a relentless focus on quality and brand alignment.

II. JOB SPECIFICATIONS

Educational Requirement:

  • Graduate of marketing, advertising, communications and business related courses.

Experience Requirement:

  • Proven experience in brand and product marketing, preferably within the integrated resorts or similar industries.

Skills and Attributes

Leadership Skills:

  • Strong project management capabilities with a knack for leading cross-functional teams.
  • Exceptional communication and collaboration skills, with a demonstrated ability to work harmoniously with both internal departments and external partners.

Technical Skills:

  • Creative thinker with a strategic mindset, adept at conceptualizing and executing marketing promotions that resonate with target audiences and drive business goals.

Other Qualifications:

  • Detail-oriented with a passion for excellence in every marketing initiative undertaken.

Tiger Resort Leisure & Entertainment, Inc. (TRLEI), a truly world-class casino resort, brings the newest, grandest, and most exciting gaming and entertainment destination in Asia.

The casino and resort is an iconic landmark that features a unique and remarkable Dome nightclub and an exclusive beach club, unrivaled not only in Manila but in the whole of Asia. The most breathtaking spectacle within the property is the dancing water display and light show – an impressive extravaganza—that's even more incredible than the world-renowned fountains of Dubai.

The property also provides guests with the largest and most luxurious gaming floors in the Philippines. Aside from the excitement and thrills of gaming, guests can take a break and splurge on the most–sought-after luxury and international brands in the shopping esplanade or relax in one of the casino and resort's well-designed and stunning selection of deluxe rooms, villas, and suites. They can also indulge in a fancy and tasty snack or a lavish gourmet spread from Manila's finest casual and signature dining restaurants.

With the beautiful Manila Bay as its stunning backdrop, the casino and resort complex is also designing an exclusive marina to allow guests to arrive in style aboard yachts. They can land right outside the property and enjoy the incredible amenities just steps away.

This website gives our guests a glimpse of our iconic resort and showcases the progress of our vision to provide a world-class entertainment property and to make the Philippines the biggest travel destination in Asia.

Tiger Resort Leisure & Entertainment, Inc. (TRLEI), a truly world-class casino resort, brings the newest, grandest, and most exciting gaming and entertainment destination in Asia.

The casino and resort is an iconic landmark that features a unique and remarkable Dome nightclub and an exclusive beach club, unrivaled not only in Manila but in the whole of Asia. The most breathtaking spectacle within the property is the dancing water display and light show – an impressive extravaganza—that's even more incredible than the world-renowned fountains of Dubai.

The property also provides guests with the largest and most luxurious gaming floors in the Philippines. Aside from the excitement and thrills of gaming, guests can take a break and splurge on the most–sought-after luxury and international brands in the shopping esplanade or relax in one of the casino and resort's well-designed and stunning selection of deluxe rooms, villas, and suites. They can also indulge in a fancy and tasty snack or a lavish gourmet spread from Manila's finest casual and signature dining restaurants.

With the beautiful Manila Bay as its stunning backdrop, the casino and resort complex is also designing an exclusive marina to allow guests to arrive in style aboard yachts. They can land right outside the property and enjoy the incredible amenities just steps away.

This website gives our guests a glimpse of our iconic resort and showcases the progress of our vision to provide a world-class entertainment property and to make the Philippines the biggest travel destination in Asia.

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Perks and benefits

Medical

Miscellaneous allowance

Parking

Competitive Salary, Statutory Benefits, Daily Duty

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