OOH Advertising Specialist

2 weeks ago


Taguig, National Capital Region, Philippines DigiPlus Interactive Corp. Full time

Media Strategy, Planning & Buying (Advertising, Arts & Media)

DigiPlus Interactive Corp. (formerly known as Leisure and Resorts World Corporation) is a publicly listed company (PSE: PLUS). With over 20 years of expertise under its belt, DigiPlus ushered its unbeatable dominance in the Philippine retail gaming market by forging an empire of world-class multi-gaming platforms strategically located through a robust distribution network in prime locations across the country.

Main Duties and Responsibilities:

  • Plan, implement, and run paid branding campaigns on OOH.
  • Build, update, and maintain regular reporting and analysis.
  • Partner with internal and external teams to develop new advertising creatives based on creative insights driven by your programs.
  • Comfortable with automated bidding, audience strategy, creative AB testing, and lift studies.
  • Proficient in media buying through an agency and directly through social media platforms
  • Experience with regular reporting, collaborative and thoughtful planning, performance management, and forecasting
  • Knowledgeable about relevant online analytics tools.
  • Has proven sophisticated analytical skills and is very comfortable with spreadsheets and manipulating large data sets.
  • An eye for details and the ability to understand what messaging and creativity will deliver results
  • Exhibit enthusiasm, passion, creativity, and dedication.

Qualifications:

  • Bachelor's degree in marketing, business, statistics, or a similar analytical field of study is desired.
  • At least 3–5 years of experience in OOH marketing
  • At least 2–3 years spent running large-scale paid programs
Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as an Advertising Specialist?

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