Brand Marketing Specialist

2 weeks ago


Taguig, National Capital Region, Philippines Oleo-Fats Inc. (OFI) Full time

Brand Management (Marketing & Communications)

  • To assist the Marketing / Product Manager in developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies, and specific action plans in order to achieve sales and profit objectives.
  • To assist in product and package development of new and existing products and determine selling features (i.e. sizes, pricing, and product claims).
  • To assist in the development and execution of specific strategies and plans for the brand:
  • Sales promotion activities, merchandising, and incentive programs in conjunction with the Sales Department.
  • Advertising programs inc digital/social media in conjunction with the Advertising agency.
  • Prepare budgets (units, sales, and A&P spending) for the assigned brands.
  • Coordinate with toll packer and Logistics for inventory requirements
  • Conduct market research in securing market analyses and consumer reactions to products, concepts, and advertising.
  • Conduct periodic store checks and submit findings/observations.
  • Prepare periodic brand and marketing budget reviews.
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