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Advertising Specialist
2 weeks ago
Media Strategy, Planning & Buying (Advertising, Arts & Media)
As an Advertising Specialist, you will be responsible for developing and executing advertising campaigns to promote products, services, or brands. You will work closely with the marketing team to identify target audiences, create compelling messaging, and choose the most effective advertising channels to reach potential customers.
Key Responsibilities:
- Collaborate with the marketing team to understand campaign objectives and target audience demographics.
- Conduct market research to identify trends, competitors, and consumer preferences.
- Develop strategic advertising plans that align with overall marketing goals and budget constraints.
- Creative Content Creation:
- Develop engaging and persuasive advertising copy for various platforms, including print, digital, social media, and broadcast.
- Work with graphic designers, videographers, and other creative professionals to produce visually appealing and effective ad content.
- Ensure all advertising materials adhere to brand guidelines and messaging standards.
- Media Planning and Buying:
- Evaluate different advertising channels, such as TV, radio, online, outdoor, and print, to determine the most cost-effective options for reaching the target audience.
- Negotiate advertising rates and contracts with media vendors to maximize ROI and stay within budget.
- Monitor and analyze the performance of advertising campaigns, adjusting strategies as needed to optimize results.
- Campaign Implementation and Management:
- Coordinate the execution of advertising campaigns across multiple channels and platforms.
- Oversee the scheduling and placement of ads to ensure timely delivery and maximum exposure.
- Track and measure key performance indicators (KPIs) to assess the effectiveness of advertising efforts and report on campaign performance to stakeholders.
- Market Research and Analysis:
- Stay informed about industry trends, consumer behavior, and emerging advertising technologies.
- Conduct regular market analysis and competitor benchmarking to identify opportunities for improvement and innovation.
- Use data analytics tools to gather insights and make data-driven decisions to optimize advertising strategies.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Proven experience at least 1 year in advertising, marketing, or a related field.
- Strong creative writing and storytelling skills.
- Proficiency in using advertising platforms and tools, such as Google Ads, Facebook Ads Manager, etc.
- Excellent analytical and problem-solving abilities.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Strong communication and interpersonal skills.
What's your expected monthly basic salary?
How many years' experience do you have as an Advertising Specialist?
How would you rate your English language skills?
Which of the following online advertising methods do you have experience with?
Retail & Consumer Products
Vesse is a leading name in the realm of home textile sales, dedicated to enhancing the comfort and style of living spaces worldwide. Our commitment to quality craftsmanship and innovative design sets us apart in the industry.
Elevating bedrooms with a range of premium pillows, sumptuous bed sheets, and luxurious blankets, Dofia and Home Bless ensures a blissful night's sleep every time by adding warmth and elegance to homes.
At Vesse, we understand the importance of creating spaces that resonate with comfort and tranquility. Our diverse range of products is meticulously crafted using only the finest materials, ensuring durability, softness, and timeless appeal.
Vesse is a leading name in the realm of home textile sales, dedicated to enhancing the comfort and style of living spaces worldwide. Our commitment to quality craftsmanship and innovative design sets us apart in the industry.
Elevating bedrooms with a range of premium pillows, sumptuous bed sheets, and luxurious blankets, Dofia and Home Bless ensures a blissful night's sleep every time by adding warmth and elegance to homes.
At Vesse, we understand the importance of creating spaces that resonate with comfort and tranquility. Our diverse range of products is meticulously crafted using only the finest materials, ensuring durability, softness, and timeless appeal.
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