Mapping Director
2 weeks ago
Job Summary
The Mapping Director leads teams in orchestrating data-fueled experiences across digital platforms that add value to clients' businesses.
Responsibilities
- Take the lead in pro-actively spotting digital opportunities in the categories clients play in and inspiring the team to develop the work needed to capture identified opportunities
- Take the lead in demonstrating the effectiveness of experiences we create within the business unit, and to get recognition in the marketing industry, inside client organizations and within the MWG network.
- Ensure that more junior members of the Mapping team provide reliable guidance on the emerging technological context to the rest of the business unit and have ready access to the relevant data points.
- Become the go-to partner to consult for digital solutions to business problems by Executive and Senior Brand levels.
- Lead Mapping teams to deliver the precise output needed to create effective experiences.
- Set the standards for the kinds of experiences we aspire to achieve and inspire junior members of the team to keep creating effective output. Inspire the team to harness data in refreshing ways.
Skills and Requirements:
- Excellent oral and written communication skills.
- Analytical skills.
- Ability to effectively communicate well with technical analysis and business experts while also being able to translate technical concepts to non-technical audiences.
- In-depth experience in analyzing data/ creating media or social or DPR strategy/ generating useful insights using various tools (whether paid/ free) to the clients.
- Preferably with knowledge on social listening platforms such as Facebook Insights, Twitter Analytics, Instagram Analytics, statistical software / programming (R, Python, SAS, MATLAB, etc.).
- Proficient in MS Office and Google tools.
- Ability to mentor individuals on technical and critical thinking skills.
- Dependable both as an individual contributor and at team member.
- Detail-oriented.
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