Associate Media Director

2 weeks ago

Manila, National Capital Region, Philippines Propel Manila Full time

The Assoc. Media Director's strengths are on these fundamental aspects:

  1. Business Unit Execution Management
  2. Performance Marketing Strategy & Operations Management
  3. Business Development
  4. Technology & Innovative Thinking
  5. People & Stakeholder Management
  6. Company Culture Fit & Culture Addition.

ASSOC. MEDIA DIRECTOR

Business Development: Responsible in growing the Media vertical-business of the firm via:

  • New Business Prospecting: Together with the Social Director and other verticals, create value by providing strategic recommendations in solving the media and performance objective of the brief; and supporting the bid or pitch team in finalizing the proposal.
  • Organic Business Growth: Together with the business-owners of the account, create value by providing strategic recommendations in solving the media and performance objective of the brief, and supporting the team in creating initiatives that may grow the brand's business objective, and in effect grow the billing of the brand for the firm;
  • Thought Leadership: Represent the Agency's point of view in the talents field of expertise via external and internal thought leadership programs.

Infrastructure Build up: together with the Social Director, contribute in optimizing the following:

  • Manpower structure and roles
  • Department, Interdepartmental, and External processes
  • Investments – soft, and/or hard, partnerships or new technologies needed

Account Management – Media Performance & Conversion Strategy & Operations

  • Together with the business-owners of the account, create value by providing strategic recommendations in solving the media and performance objective of the brief, and supporting the team in creating initiatives that may grow the brand's business objective, and in effect grow the billing of the brand for the firm;
  • Implement & Execute said strategies, including: (a) ad operations buying and optimization (b) analytics reports and recommendations (c) and all paid online activities in relation to traffic acquisition, sales, conversion (ex: Social, PPC, SEM, Display, etc) it's a/b testing when necessary; – and ensure the quality-delivery of the work.
  • Provide creative inputs via collaborative meetings on ad materials that will align on the business and media objective.

Technology and Innovative Thinking: Stay upto date on the latest trends, techniques, and new technologies on performance media and its platforms; lead experimentation and curiosity by playing with new mediums and platforms that maximizes the native use of platforms or can lead into new ways of media implementation/ executions.

People & Stakeholder Management

  • Responsible in representing Propel Manila's management in making sure talents understand the agency's strategic objectives, in executing business strategies and tactics, policies and regulations, Culture programs, and delivery of financial targets;
  • Co-Lead in developing client relationships, maintaining and enriching connections with clients' key divisions

Company Culture Fit & Addition

  • Co-Responsible in making the team and colleagues embrace and live by the culture of the agency -- what we believe in, what we stand for, and how we do things.
  • Be the ambassador of the agency culture by living it every day in the agency.

Requirements:

  • Problem Solving, Persistence & Belief on the power of the Big Idea to create purposive work;
  • Perpetual pursuit of purpose and excellence;
  • Articulate to communicate clear thoughts and more importantly, directions;
  • Strategic in its identification of problems, approaches or solutions;

Basic Qualifications

  • 5+ Years experience in digital performance marketing including website, digital advertising programs, mobile, social, and metrics-based optimization.
  • Bachelor's degree in Advertising, Marketing, or other related course.

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