Business Analyst for Pasig

2 weeks ago


Pasig, National Capital Region, Philippines ACCPRO INTERNATIONAL Full time

Position:
Business Analyst

Work shift: 8PM to 5AM (PH Time) | Monday to Friday

Work setup:
Hybrid (1 or 2x in a week RTO)

Work location:
Ortigas, Pasig City

Timezone:

US

Type:
Full time


We're seeking a sharp and experienced Business Analyst to join our Data & Analytics team, spearheading insights and driving data-driven decision making for our B2B client.

You'll be the bridge between client needs, actionable data analysis and marketing strategies, playing a crucial role in optimizing client marketing activities and maximizing client ROI.


Duties and Responsibilities:

  • Collaborations:
o Active engagement and collaboration with business users from all levels including senior management.
o Understand client's business objectives and pain points within their business landscape.
o Translate client needs into measurable data requirements and analysis plans.
o Present data-driven insights and recommendations to clients, influencing strategic decision-making.

  • Data Acquisition and Processing:
o Identify and source relevant data points from various marketing channels and internal systems.
o Perform data cleaning, transformation, and manipulation to ensure data integrity and analysis readiness.
o Work with the data operation team to establish and maintain efficient data pipelines.

  • Data Analysis and Reporting:
o Craft insightful reports and dashboards using advanced data visualization tools (Power BI, Looker Studio, Tableau, etc.).
o Employ statistical analysis techniques to uncover trends, patterns, and correlations within data.

  • Marketing Activities Optimization and

Performance Measurement:
o Track and analyze key performance indicators (KPIs) for marketing activities.
o Identify areas for improvement based on data analysis and recommend actionable optimization strategies.

  • Knowledge Sharing and Training:
o Collaborate with Marketing and Sales teams to educate them on data-driven insights and best practices.
o Develop and deliver internal training sessions on data analysis and interpretation.
o Stay up-to-date with the latest B2B marketing trends and advancements in data analytics tools and techniques.

Qualifications:

  • Minimum 5 years of experience as a Business Analyst, preferably in a B2B marketing or similar data-driven environment.
  • Confident and comfortable in engaging with all levels of Business Users, experiences in engagement with Senior Managements is a plus.
  • Proven track record of successful data analysis projects leading to actionable insights and business impact.
  • Strong understanding of marketing concepts, customer journey, and campaign measurement strategies.
  • Advanced skills in data visualization tools like Power BI, Looker Studio, Tableau or other similar tools.
  • Excellent communication, presentation, story-telling and interpersonal skills.
  • Ability to work independently, manage multiple priorities, and meet deadlines.
  • Strong analytical and problem-solving skills with a data-driven approach.
  • Experience with project management methodologies and reporting tools is a plus.


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