Digital Performance Specialist
2 weeks ago
Level Experienced (Individual Contributor)
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
- Assist in the development and execution of digital marketing strategies to drive brand awareness, and generate traffic to the platform.
- Collaborate with the internal teams for technical support on brand partnership campaigns.
- Be the person-in-charge of all technical issues on ad platforms and work with the Regional team to troubleshoot.
- Oversee campaign delivery and drive market-leading ROI by formulating strategies and recommendations for brands
- Analyze and translate marketing data into reports, with actionable recommendations.
- Bachelor's degree in Advertising, Marketing or a related field.
- 3-5 years of relevant working experience in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
- Experience and knowledge with Meta Ads Manager, Google AdWords, and digital platforms.
- Advanced Excel skills, experience with analyzing datasets and delivering actionable insights.
- Self-starter and a team-player who enjoys a fast-paced environment
- Ability to work under pressure
- Excellent communication and presentation skills.
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