Digital Specialist

2 weeks ago

Manila, National Capital Region, Philippines Filinvest Land Inc. Full time

Job Summary:

The Digital Specialist is responsible for developing and implementing digital communication strategies that enhance the organization's online presence and engagement. This role combines expertise in digital communications, content creation, and web design to effectively communicate the organization's message and support its goals.

Key Responsibilities:

Digital Strategy and Content Creation:

  • Develop and execute digital communication strategies to support organizational goals.
  • Create, edit, and publish engaging content across digital platforms (e.g., websites, social media, email).
  • Collaborate with various departments to ensure cohesive messaging and branding.

Web Design and Development:

  • Design, develop, and maintain the organization's websites, ensuring they are visually appealing, user-friendly, and optimized for performance.
  • Utilize HTML, CSS, JavaScript, and other web technologies to build and enhance web pages.
  • WordPress experience.
  • Ensure websites are mobile-responsive and adhere to accessibility standards.

Social Media Management:

  • Manage and grow the organization's social media presence on platforms such as Facebook, Twitter, LinkedIn, and Instagram.
  • Create and schedule social media content, monitor engagement, and analyze performance metrics.
  • Respond to inquiries and engage with the online community in a timely and professional manner.

SEO and Analytics:

  • Implement SEO best practices to improve website visibility and search engine rankings.
  • Use analytics tools (e.g., Google Analytics) to monitor website traffic and user behavior.
  • Prepare and present reports on digital performance, providing insights and recommendations for improvement.

Email Marketing:

  • Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated campaigns.
  • Manage email lists and ensure compliance with relevant regulations (e.g., GDPR, CAN-SPAM).
  • Analyze email campaign performance and optimize for better results.

Project Management:

  • Manage digital communication projects from conception to completion, ensuring they are delivered on time and within budget.
  • Coordinate with internal teams and external vendors to execute projects effectively.
  • Maintain documentation and project plans, tracking progress and making adjustments as needed.

Branding and Design:

  • Ensure all digital content aligns with the organization's branding and visual identity guidelines.
  • Design graphics, infographics, and other visual elements to support digital communications.
  • Stay up-to-date with design trends and incorporate best practices into digital content.

Qualifications:

  • Education: Bachelor's degree in Digital Communications, Web Design, Marketing, or a related field. A Master's degree or relevant certification (e.g., Adobe Certified Expert) is a plus.
  • Experience: Minimum of 3-5 years of experience in digital communications, web design, or a related field.
  • Skills:
    • Proficiency in web design tools and technologies.
    • Strong understanding of digital marketing and communication principles.
    • Experience with content management systems (e.g., WordPress).
    • Excellent written and verbal communication skills.
    • Ability to analyze data and translate insights into actionable strategies.
    • Strong project management and organizational skills.
    • Knowledge of SEO best practices and analytics tools.
    • Creative thinking and problem-solving abilities.
    • Familiarity with social media management tools and email marketing platforms.

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