Digital Media Buying Specialist

3 weeks ago

Manila, National Capital Region, Philippines Manulife Business Processing Services (MBPS) Full time

Are you looking for a supportive and collaborative workplace with great benefits and clear career development? You've come to the right place.

Why choose Manulife?

Competitive Salary packages and performance bonusesDay 1 HMO + FREE coverage for your dependents (inclusive of same-sex partners)Retirement savings benefitRewarding culture that values wellness and well-being Performance BonusGlobal network of industry expertsExtensive training resources Job Description:

We're looking for a Digital Media Buying Specialist, SEM who will be managing all aspects of Paid Search including campaign set-up, optimization, and reporting. You should also be able to utilize analytics to identify areas of opportunity and improvement, and effectively communicate learnings to different stakeholders throughout the business. You should have in-depth knowledge of the paid digital media landscape and be able to help Manulife stay on top of the latest and most relevant trends.

Have the skills and knowledge for the job? Learn more about the opening below

Key Responsibilities:

Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party toolsUnderstand and apply high level industry trends across a number of different media platforms, where applicableSet up campaigns in platforms for Paid SearchManage all aspects of Paid Search, targeting and budget management, maximizing performance and spend at every opportunityEnsure all campaigns are delivered on time and within budget whilst achieving Manulife's KPIsImplement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaignsAnalyze campaign performance on an ongoing basis and report on insights to senior stakeholdersSpearhead the paid digital media innovation through a continuous test, learn and scale approach Qualifications:Must have 3-5+ years of experience in Paid Search, especially with Google AdsPossess working knowledge or hands-on experience with Bing Ads and Yahoo AdsExperience or working knowledge on Google Display Network, Discovery Ads and Performance MaxGoogle Analytics or Adobe Analytics platform experience is a strong bonus.Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.Extensive understanding of digital media platforms and relevant metricsStrong data analysis skills (e.g., Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) in order to understand campaign performance, optimizations and improvement areasExperience in media planning (including inventory/audience research, competitor research and 1st party data analysis)Certifications across Google Marketing Platform and analytics platforms are a bonusExperience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition) Select the " Job boards > JobStreet" option on Workday when asked how you heard about us.

Let's make every day better together. Learn about our opportunities at JOBS.MANULIFE.COM

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