Senior Ad Operations Specialist
2 weeks ago
Qualifications:
- - 2 years minimum of online ad trafficking experience
- 3 years' experience working for publisher
- Understanding of ad-serving technologies, particularly Google Ad Managers
- Understanding of booking order systems
- Knowledge of 3rd party advertising tags
- BA/BS preferred
Responsibilities:
- Work with the sales teams to launch digital campaigns on time
- QA and troubleshoot issues with creatives
- Collaborate with the product, editorial, and ad sales teams to successfully implement custom elements for campaigns with specific targeting
- Generate campaign performance reports each week for review
- Provide troubleshooting support for traffic issues related to implementation
- Generate Google Publisher Tags (GPT) for DFP
- Implement analytics for email marketing
- Run A/B tests for campaign optimizations
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