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Senior Marketing Manager
2 weeks ago
Location: One Neo, BGC
Work Set Up: Onsite
Responsibilities:
- Develop and execute comprehensive marketing campaigns and promotions for our Point-of-Sale loans and other financial products.
- Craft and implement a marketing strategy for key business lines that aligns with our company's branding and objectives.
- Ensure clear and impactful communication across all relevant channels, including in-store promotions at retail partners and social media platforms.
- Supervise the creation, editing, publishing, and sharing of compelling content across Salmon's social media channels.
- Evaluate performance metrics from various campaigns and promotions to gauge effectiveness and refine strategies to meet business objectives.
- Research, strategize, and explore new marketing and social media platforms to create engaging content, assess performance metrics, and evaluate their effectiveness in achieving our goals.
- Define Key Performance Indicators (KPIs) and Key Result Areas (KRAs) for social media and marketing campaigns to gauge success.
Requirements:
- Bachelor's degree (or equivalent) in marketing, business, or a related field.
- Minimum of 8-10 years of experience in marketing and branding.
- In-depth understanding of marketing strategies, social media, and branding.
- Demonstrated track record of success in crafting marketing plans, social media strategies, content creation, and campaign management.
- Proficiency in project management, multitasking, and making informed decisions.
- Outstanding written and verbal communication abilities.
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