Marketing Manager

2 weeks ago


Manila, National Capital Region, Philippines Parola Analytics, Inc. Full time

Digital & Search Marketing (Marketing & Communications)

Parola Analytics is New York-based patent research and analytics company, with a research arm in Manila. We specialize in providing comprehensive patent research and analysis services to help our clients make strategic, well-informed decisions to protect their intellectual property.

Our mission is fueled by our passion: transform data into intelligence.

We are seeking a highly motivated and experienced Marketing Manager to join our team and lead our marketing initiatives.

Location: Remote/Flexible

Type: Full-Time

Experience Level: Mid-Senior Level

Responsibilities:

Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to enhance brand awareness, generate leads, and support business growth.

Social Media Management: Oversee all social media channels, create engaging content, grow our online presence.

Content Creation: Develop high-quality marketing materials, including blog posts, newsletters, press releases, and promotional content.

Client Engagement: Foster and maintain relationships with clients globally, ensuring satisfaction and identifying opportunities for further collaboration.

Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies.

Digital Marketing: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, and online advertising.

Brand Development: Strengthen and maintain our brand identity through consistent messaging and visuals across all platforms.

Performance Tracking: Monitor and analyze the effectiveness of marketing initiatives, using data to refine strategies and report on key metrics.

Learning & Development: Proactively learn about patents, intellectual property, and patent research to create accurate and compelling ad copies and marketing content.

Qualifications:

  • Experience: Minimum of 5 years experience in marketing to a global audience, with a proven track record of success. Experience in the intellectual property or technology sector is a plus.
  • Demonstrated ability to manage and engage with clients from diverse geographical regions.
  • Strong expertise in digital marketing, social media management, and content creation. Must have experience creating, leading and implementing campaigns and other marketing initiatives.
  • Ability to work independently and manage multiple projects simultaneously in a small marketing team environment.
  • Excellent verbal and written communication skills, with an ability to write engaging ad copies, social media content.
  • Proficient in using marketing analytics tools to measure performance and make data-driven decisions
  • In-depth understanding of Search Engine Optimization (SEO) principles and practices. Proven experience in optimizing website content, improving search engine rankings, conducting keyword research, and implementing on-page and off-page SEO strategies.
  • Ability to thrive in a fast-paced, small company setting and adapt to changing priorities.
Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as a marketing manager?

Which of the following online advertising methods do you have experience with?

Do you have experience with Search Engine Optimisation (SEO)?

How many years' experience do you have in market research?

Which of the following web analytics tools are you experienced with?

How would you rate your English language skills?

Do you have experience with Search Engine Marketing (SEM)?

Parola Analytics, Inc.

Consulting Services

Parola Analytics Inc. is a technology research company focused on patent research. Based in New York, USA and in Manila, Philippines, the company employs a unique pool of researchers to provide business-critical research to multinational companies including Forbes 100 and Fortune 500 companies.

With scientific and technical backgrounds in a wide-array of subject-matters and translation experts in multiple languages, Parola Analytics Inc. provides research services to a broad spectrum of companies including telecommunications, software, consumer electronics and pharmaceuticals.

Parola Analytics Inc. is a technology research company focused on patent research. Based in New York, USA and in Manila, Philippines, the company employs a unique pool of researchers to provide business-critical research to multinational companies including Forbes 100 and Fortune 500 companies.

With scientific and technical backgrounds in a wide-array of subject-matters and translation experts in multiple languages, Parola Analytics Inc. provides research services to a broad spectrum of companies including telecommunications, software, consumer electronics and pharmaceuticals.

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