Chief Marketing Officer

Did you know that more than one billion people in South and East Asia have insufficient financial data history? For many, this makes it difficult to secure loans and other services, because they don't have traditional financial records like credit scores.

Jeff is a data-driven financial marketplace that connects people with most suitable financial products via using alternative data. Our goal is to unlock financial services for the underbanked across the emerging markets in Southeast Asia - and eventually globally.

Launched in 2020, Jeff has quickly grown into a 35+ people team across 7 countries. To date, we have attracted $5 Million in funding from business angels and prominent Venture Capital funds, expanding into 4 markets & aiming to enter 2 more in the nearest future.

More than 5 million people have been serviced and more than 50M products have been compared. While doing so, the company has achieved profitability & is approaching the $10 Million Annual revenue mark - and we are just getting started

As we enter the next phase in our journey, we are looking for a Chief Marketing Officer to take us from a reputable category leader in consumer finance to top of the mind for all finance services.

If you're looking for a challenge and the opportunity to participate in building an exciting, global product, then this role is for you

What You'll Be Doing:

• Providing strategic leadership, with a whole-of-business perspective, proactive approach to growing our business, and a consistently positive and growth-oriented mindset
• Fly high-fly low: craft a clear, compelling vision and strategy to founders and investors AND connect that with outstanding delivery
• Proactively evaluate and identify opportunities for incremental growth. Act with curiosity. i.e. New approaches, products, services, and TAM expansion opportunities that drive business strategy. Be a change ambassador throughout the organization.
• Building and leading the Growth team as we expand the range of products and scale our business
• Driving and monitoring the growth performance
• Helping our Growth team negotiate key partnerships and and drive offline and direct sales
• Establish and refine key performance indicators (KPIs) to measure and track success
• Develop a winning acquisition strategy across paid channels through experimentation
• Stay at the forefront of AdTech and measurement methods
• Close cooperation/involvement with product lead growth, including work with teams and people building towards non-transactional features that drive retention. This may include, but won't be limited to user-facing credit report/credit score; user education; loyalty program; content and value-centricity overall; calculators; curated content on a personal level

What You'll Bring:

• Advanced analytical skills and a track record of taking data-informed decisions in any situation
• Excellent organisational skills and an ability to manage multiple projects at once, making sure you meet the quality, resource, and time constraints
• Enthusiasm and a drive for delivering results
• Innovative & Solutions oriented
• Developing new ways of approaching complex problems and proactively seeking input from peers and leaders in problem-solving
• Data-driven. Advising and guiding based on data-driven metrics, tracking defined targets to measure team-level performance; leading a team through challenges calmly and proactively.
• Continuously identify priorities based on business needs, set success expectations, and effectively allocate team resources.
• An excellent communicator – able to communicate at all levels with clarity, poise, maturity, and precision both written and verbal
• A growth marketing strategist who can derive insights, recommendations, and action plans from qualitative market trends, consumer feedback, and large data sets.

At minimum, you have:

• Minimum 6+ years of relevant professional experience with concrete, consistent results
• Background in marketplace and/or fintech industry
• Huge plus if you have experience in southeast asia market
• Substantial experience working with performance marketing metrics
• A proven track record in scaling brands by double-digits; robust playbook of available optimization and growth levers
• Tactical experience working with specific digital and offline channels preferred (i.e.Mobile App marketing, Social, content & influencer marketing, SEO, Brand marketing & refinement)
• Extremely analytical and data-driven marketer who can manage various initiatives to drive order rates and customer value
• Ability to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your team to maximize business impact in a fast-paced, highly agile, and consumer-oriented environment

What are the values that define us & we seek in new team members?

• Versatility. If multi-functionality and ability to regroup fast is one way how you would describe yourself, we'll get along great.
• Proactivity. The first weeks will most probably be the last weeks when you will get an exact to-do list in Jeff. We stand for people that are proactive, self-driven & can ultimately find and show a better way of carrying out certain tasks or functions.
• Business understanding. No matter the role or seniority, you cannot perform at a world-class level if you don't understand what on earth you are building.
• Open communication. At Jeff, we give credit to each other where it's due. And we point out the shortcomings as they appear, because everyone succeeds and everyone surely fu*ks up at least twice as often. Be respectful and honest, don't take things personally & do it for the sake of building a better team and product
• Personal growth-oriented. We cannot tell you what skills or knowledge set you apart from great to exceptional in what you do. But we expect you will bring it up yourself & emphasize why it is important to find time or other resources for such learning. If you are not evolving, you are falling behind

What we can offer you:

• Equipment of your preference.
• A generous vacation policy that includes annual vacation, national holidays, and various additional days off.
• A knowledgeable, high-achieving, experienced, and fun team.
• A hybrid approach to work - spend 2 days at home per week after probation.
• Team building events, both remotely and in-office.High energy - as a growing startup, no day is the same.
• Unlimited growth - as the company grows, you grow with us

We pay competitive salaries and are constantly working on improving our perks' list, but truly believe it goes both ways. You are coming to a crazy, fast-paced, early stage startup. It goes without saying that results and attitude eat timetable for breakfast here any day of the week.

Ready to have fun while building a new generation data-driven financial marketplace for the economies of tomorrow? Let's talk

• Providing strategic leadership, with a whole-of-business perspective, proactive approach to growing our business, and a consistently positive and growth-oriented mindset
• Fly high-fly low: craft a clear, compelling vision and strategy to founders and investors AND connect that with outstanding delivery
• Proactively evaluate and identify opportunities for incremental growth. Act with curiosity. i.e. New approaches, products, services, and TAM expansion opportunities that drive business strategy. Be a change ambassador throughout the organization.
• Building and leading the Growth team as we expand the range of products and scale our business
• Driving and monitoring the growth performance
• Helping our Growth team negotiate key partnerships and and drive offline and direct sales
• Establish and refine key performance indicators (KPIs) to measure and track success
• Develop a winning acquisition strategy across paid channels through experimentation
• Stay at the forefront of AdTech and measurement methods
• Close cooperation/involvement with product lead growth, including work with teams and people building towards non-transactional features that drive retention. This may include, but won't be limited to user-facing credit report/credit score; user education; loyalty program; content and value-centricity overall; calculators; curated content on a personal level
• Advanced analytical skills and a track record of taking data-informed decisions in any situation
• Excellent organisational skills and an ability to manage multiple projects at once, making sure you meet the quality, resource, and time constraints
• Enthusiasm and a drive for delivering results
• Innovative & Solutions oriented
• Developing new ways of approaching complex problems and proactively seeking input from peers and leaders in problem-solving
• Data-driven. Advising and guiding based on data-driven metrics, tracking defined targets to measure team-level performance; leading a team through challenges calmly and proactively.
• Continuously identify priorities based on business needs, set success expectations, and effectively allocate team resources.
• An excellent communicator – able to communicate at all levels with clarity, poise, maturity, and precision both written and verbal
• A growth marketing strategist who can derive insights, recommendations, and action plans from qualitative market trends, consumer feedback, and large data sets.

At minimum, you have:

• Minimum 6+ years of relevant professional experience with concrete, consistent results
• Background in marketplace and/or fintech industry
• Huge plus if you have experience in southeast asia market
• Substantial experience working with performance marketing metrics
• A proven track record in scaling brands by double-digits; robust playbook of available optimization and growth levers
• Tactical experience working with specific digital and offline channels preferred (i.e.Mobile App marketing, Social, content & influencer marketing, SEO, Brand marketing & refinement)
• Extremely analytical and data-driven marketer who can manage various initiatives to drive order rates and customer value
• Ability to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your team to maximize business impact in a fast-paced, highly agile, and consumer-oriented environment

What are the values that define us & we seek in new team members?

• Versatility. If multi-functionality and ability to regroup fast is one way how you would describe yourself, we'll get along great.
• Proactivity. The first weeks will most probably be the last weeks when you will get an exact to-do list in Jeff. We stand for people that are proactive, self-driven & can ultimately find and show a better way of carrying out certain tasks or functions.
• Business understanding. No matter the role or seniority, you cannot perform at a world-class level if you don't understand what on earth you are building.
• Open communication. At Jeff, we give credit to each other where it's due. And we point out the shortcomings as they appear, because everyone succeeds and everyone surely fu*ks up at least twice as often. Be respectful and honest, don't take things personally & do it for the sake of building a better team and product
• Personal growth-oriented. We cannot tell you what skills or knowledge set you apart from great to exceptional in what you do. But we expect you will bring it up yourself & emphasize why it is important to find time or other resources for such learning. If you are not evolving, you are falling behind

What we can offer you:

• Equipment of your preference.
• A generous vacation policy that includes annual vacation, national holidays, and various additional days off.
• A knowledgeable, high-achieving, experienced, and fun team.
• A hybrid approach to work - spend 2 days at home per week after probation.
• Team building events, both remotely and in-office.High energy - as a growing startup, no day is the same.
• Unlimited growth - as the company grows, you grow with us

We pay competitive salaries and are constantly working on improving our perks' list, but truly believe it goes both ways. You are coming to a crazy, fast-paced, early stage startup. It goes without saying that results and attitude eat timetable for breakfast here any day of the week.

Ready to have fun while building a new generation data-driven financial marketplace for the economies of tomorrow? Let's talk

We are committed to training as we believe it is crucial to maintaining our professional work standards.
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