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Consumer Insights Manager
2 weeks ago
About Our Client
The client is a multinational FMCG confectionery company that has grown into a global presence, operating in over 150 countries. They are currently looking for a consumer insights manager to grow the business in the Philippines even further.
Job Description
The responsibilities of the Consumer Insights Manager are:
- Leads data analysis to identify growth opportunities.
- Enhances efficiency in business reporting.
- Integrates internal and external data for monthly reports.
- Presents strategic findings for business reviews and planning.
- Conducts brand, consumer, and shopper studies.
- Identifies research needs and selects appropriate methodologies.
- Supports product and communication claims with studies.
- Conducts pre- and post-ad communication studies.
- Tests new product proposals commercially.
- Identifies market opportunities and evaluates post-launch performance.
- Synthesizes market and brand data to identify new product development opportunities.
The Successful Applicant
The Consumer Insights Manager has:
- 3-5 years of experience in qualitative and quantitative research.
- Preferably 1-2 years in Brand Development/Research Agency.
- Ability to innovate processes for better analytics.
- Proficient in data analysis and translating insights into brand recommendations.
- Experienced in conducting market research studies.
- Skilled in negotiating research costs while maintaining study objectives.
- Familiarity with marketing strategy, planning, and budgeting.
- Strong project management and prioritization abilities.
- Self-driven with initiative and able to lead projects independently.
- Capable of managing external agency partners while negotiating project terms.
What's on Offer
- Opportunity to work for a multinational company
- Office in Manila, Philippines
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