Consumer Insights Manager

2 weeks ago


Manila, National Capital Region, Philippines Michael Page Full time

About Our Client

The client is a multinational FMCG confectionery company that has grown into a global presence, operating in over 150 countries. They are currently looking for a consumer insights manager to grow the business in the Philippines even further.

Job Description

The responsibilities of the Consumer Insights Manager are:

  • Leads data analysis to identify growth opportunities.
  • Enhances efficiency in business reporting.
  • Integrates internal and external data for monthly reports.
  • Presents strategic findings for business reviews and planning.
  • Conducts brand, consumer, and shopper studies.
  • Identifies research needs and selects appropriate methodologies.
  • Supports product and communication claims with studies.
  • Conducts pre- and post-ad communication studies.
  • Tests new product proposals commercially.
  • Identifies market opportunities and evaluates post-launch performance.
  • Synthesizes market and brand data to identify new product development opportunities.

The Successful Applicant

The Consumer Insights Manager has:

  • 3-5 years of experience in qualitative and quantitative research.
  • Preferably 1-2 years in Brand Development/Research Agency.
  • Ability to innovate processes for better analytics.
  • Proficient in data analysis and translating insights into brand recommendations.
  • Experienced in conducting market research studies.
  • Skilled in negotiating research costs while maintaining study objectives.
  • Familiarity with marketing strategy, planning, and budgeting.
  • Strong project management and prioritization abilities.
  • Self-driven with initiative and able to lead projects independently.
  • Capable of managing external agency partners while negotiating project terms.

What's on Offer

  • Opportunity to work for a multinational company
  • Office in Manila, Philippines

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