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Territory Consumer Lead
1 week ago
Responsibilities
The Territory Consumer Lead (TCL) is under the Marketing function and is responisble for driving the business growth of their assigned territory through Consumer acquisition and retention. In order to achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a Consumer Centric approach mindest. Based on their assesment of the challenges and opportunities in the assigned territory, making use of available information, collaboration with the Field Sales, they will develop the necessary short and long term strategies and programs that will address the needs of the business and support the delivery of the territory KPI's., growth inclusive.
This role will be tasked to lead the development and management (incl. monitoring & reporting) of relevant campaigns and/or programs, that are part of the over-all regional and zone strategies covering various touchpoints such as General Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas and HORECA channels where the over all objective is Consumer Acquisition and Retention in the assigned territory.
This role will also be tasked to do the following:
- External (Nielsen) and Internal (Sales Data) Data Analysis
- Conquer tools champion
- Competitive Analysis
- Budget Monitoring
- Creation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations during business reviews and other tasks that may be assigned from time to time that are related to the role.
Qualifications
- Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related courses
- At least 2-3 years experience in Sales,Trade/Channel Marketing, Consumer Engagment or Marketing that includes on ground Field Sales experience preferably from an FMCG company.
- Good communication skills - Oral and Written (English, Filipino
- Data Gathering, Insighting and Analysis
- Problem Solving
- Project Management and Monitoring with understanding of sales operation and in-trade execution
- Presentation Skills
- Evaluation
- Budget Management
- Adept with MS Office (Word, Excel & Powerpoint)
- Strong leadership skills
- Strong understanding of program / campaign execution of control & compliance
- High sense of ownership, accountability and entrepreneural skills
- Good understanding of digital tools
- Outspoken/ability to generate and share ideas
- Adaptable, flexible and open to change
- Ability to analyze business situation and propose actionable solutions focusing on consumer acquisition
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