Marketing Technology Services Manager

2 weeks ago


Manila, National Capital Region, Philippines HSBC Electronic Data Processing (Philippines) Inc. Full time

Some careers shine brighter than others.

If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC is one of the largest banking and financial services organizations in the world, with operations in 62 countries and territories. We aim to be where the grow this, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realize their ambitions.

We are currently seeking an experienced professional to join our team in the role of Marketing Technology Services Manager.

Job Responsibilities:

  • Creates strategy and leads the implementation of SEO, accessibility, website standards and tracking
  • Provides guidance to team in dealing with clients who seek advice on strategy and implementation plan
  • Lead team analysts in delivering regular reporting and insights ad hoc analytics tag management and on-site testing capabilities
  • Design and manage advanced analytical solutions through data-driven insights related to navigation behaviors, website usability data traffic patterns and key site traffic acquisition funnels.
  • Provides recommendation with the use of conversion optimisation techniques to increase conversion and reduce transaction abandonment within the website
  • Lead website traffic and competitive analysis (shows correlation of search ranking with web MI) to drive future SEO and SEM strategy

Qualifications:

  • Professional experience in website optimisation and web analytics field
  • Knowledgeable in SEO best practices, Google Analytics, WCAG 2.1 and other website standards (W3C)
  • Proficiency in website quality and SEO tools such as Sitebeam, Google and Bing Webmaster tools, Ahrefs, Semrush and other external tools
  • Perceived as a Subject Matter Expert in Google Analytics Adobe/Adobe Analytics or other Tag Management Platforms and large-scale A/B and Multivariate testing tools
  • Proficiency in various ad platforms such as Facebook, Google, LinkedIn, Bing, Twitter or YouTube will be an added advantage
  • Working knowledge of Adobe Marketing Cloud tools including Analytics Target DTM and Audience Manager
  • Skilled in managing cookie audits in compliance to GDPR standards

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritized.

The chosen candidate for this role will be required to undergo enhanced vetting. Subject to local laws, this will require the individual to satisfactorily pass a series of additional checks as part of the recruitment process and on an ongoing basis, if appointed to the role. HSBC Group reserves its position with regard to any steps which it may take in relation to any material adverse findings which arise either when the checks are originally completed, and/or if relevant, on an ongoing basis. For more information about the enhanced vetting for this role please contact the recruiter for this role.

You'll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Include if we are only hiring domestically.

include if it is an Enhanced Vetting role.


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