Asst. Project Marketing Manager

2 weeks ago


Davao City, Davao, Philippines SM Development Corporation Full time

Develop highly differentiated product propositions based on research and craft winning marketing strategies and campaigns. Leading and overseeing their execution across various functional teams and measuring success to achieve both sales targets and long-term brand objectives for SMDC MRB projects.

DUTIES AND RESPONSIBILITIES

  1. Conduct market research to understand target demographics, competitor analysis, and pricing strategies
  2. Translate and utilize research and comp scan findings and consumer insights to develop winning value propositions and marketing strategies.
  3. Work with Project Development to formulate brand essence, product positioning, and differentiated value proposition to gain a competitive advantage.
  4. Assist PD Marketing in the conceptualization and development of marketing campaigns based on set business directions as agreed with PD counterparts.
  5. Prepare and monitor project marketing budgets based on approved marketing strategy with PD, ensuring efficient allocation of resources.
  6. Help oversee the execution of marketing strategies and communication plans and ensure alignment with brand guidelines to deliver short-term (sales targets, market share) and long business objectives (brand health).
  7. Implement tools for the regular tracking, review, and reporting of the performance of marketing efforts in delivering KPIs and targets and adjust strategies as needed.

SKILLS AND QUALIFICATIONS

  • Graduate of any Communication / Marketing / Business Management course. MBA or related post-graduate studies are a plus.
  • Minimum 2 years of Marketing Communications, Brand Management or Project / Business Development experience in the Real Estate, FMCG, or Telco industry.
  • Strong leadership ability as demonstrated through previous experience in leading and or managing cross-functional teams.
  • Excellent numerical skills, analysis, and problem-solving ability.
    Strong interpersonal skills.
  • Exceptional communication skills, and fluency in both English and Filipino.

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