Product Manager

2 weeks ago


Lipa City, Calabarzon, Philippines Antal International Network Full time

Marketing campaigns and database management

  • Identify companies within different target markets as agreed with the stakeholders and perform market research as required.
  • Keep the marketing database up to date, importing new data, updating records and performing the necessary cross checks.
  • Support Sales teams with product and application recommendations to existing and potential customers for upselling as relevant.
  • Prepare partner briefing packs prior to prospect appointments.
  • Prepare marketing statistics.

Events and hosted networking

  • Prepare materials for planning meetings, take minutes as required.
  • Contribute to the project plan and preparation of checklists.
  • Research audiences as agreed with the stakeholders.
  • Partner and speaker liaison as appropriate and in conjunction with the stakeholders.
  • Draft invitation copies and liase with the graphic designer to ensure quality work delivered on time and to budget.
  • Co-ordinate the distribution of invitations, monitor responses, manage follow ups and manage cancellations.
  • Co-ordinate follow up activity, monitor referrals, actions, work won.
  • Measure and report outcomes.

Digital Marketing

  • Assist in monitoring the market for developments of significance.
  • Compose emails ensuring the correct formatting is in place.
  • Monitor website analytics and report back as required.
  • Draft copy for the website, liase with web hosting company to ensure changes are made in an accurate and timely manner.
  • Provide assistance in developing internet presence, improving search rankings, developing a social media strategy and improving visibility over time.

Marketing audit and strategy

  • Perform market, competitor and internal research as agreed with the stakeholders and strategic plans.
  • Collate data and prepare marketing statistics throughout the year.
  • Contribute ideas and suggest new initiatives or areas of improvement.
  • Prepare supporting materials as requested.

Marketing processes and standards

  • Comply with marketing standards and follow set processes for routine work.
  • Assist with the development of marketing processes over time.
  • Contribute ideas for improving marketing standards and processes.
  • Prepare and distribute supporting materials for management and ad-hoc meetings.
  • Prepare literature packs and bound copies of marketing materials and proposals as required.
  • Company research as required for Partners.

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