Digital Marketing Analyst

2 weeks ago


Manila, National Capital Region, Philippines Audinate Full time

Position Overview

The Digital Marketing Analyst will be responsible for analyzing and interpreting data related to digital marketing campaigns, providing insights to optimize performance, and managing the execution of these campaigns. This role requires a deep understanding of digital marketing channels, strong analytical skills, and the ability to translate complex data into actionable insights. The ideal candidate is detail-oriented, proactive, and capable of working in a fast-paced environment.

Responsibilities

Your duties and responsibilities are:

·Analyze and interpret data from various digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.

·Develop and maintain dashboards and reports to monitor key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.

·Conduct A/B testing and other experimentation to optimize marketing efforts and improve conversion rates.

·Collaborate with the marketing team to define and implement data-driven strategies that align with business goals.

·Provide actionable insights and recommendations based on data analysis to improve customer acquisition, engagement, and retention.

·Monitor and analyze website traffic using tools such as Google Analytics and generate reports on user behavior and trends.

·Oversee and manage digital marketing campaigns from inception to completion, ensuring they meet business objectives and performance goals.

·Assist in the development, execution, and optimization of marketing campaigns by providing data-driven insights and forecasts.

·Stay up to date with industry trends and best practices in digital marketing and data analysis.

·Support the marketing team with ad-hoc analysis and reporting as needed.

Requirements:

You must possess the following:

·Bachelor's degree in Marketing, Business, Statistics, or a related field.

·Minimum 5 years of experience in digital marketing analytics or a similar role.

·Proficiency in data analysis and visualization tools such as Google Analytics, Google Data Studio, Tableau, or similar.

·Strong analytical skills with the ability to interpret complex data and provide actionable insights.

·Experience with SEO, PPC, social media, and email marketing analytics.

·Knowledge of A/B testing methodologies and tools.

·Excellent communication skills, both written and verbal.

·Ability to work independently and as part of a team.

·Strong attention to detail and organizational skills.

·Proficiency in Microsoft Excel and other data manipulation tools.

·Experience in managing and optimizing digital marketing campaigns, including planning, execution, monitoring, and reporting.

·Work hours are from 6am-3pm M-F


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