Digital Marketing Manager

1 week ago


Manila, National Capital Region, Philippines Skyscope Infinite Inc. Full time
Digital & Search Marketing (Marketing & Communications)


As the Digital Lead/Manager for Philippine Operations, your primary responilities will revolve around overseeing and leading strategic social media communications.

Develop and oversee the strategic communication plans for all social nmedia channels within the Philippine market.
Ensure alignment with broader organizational goals and strategies
Lead a team providing guidance, direction, and support to aclhieve strategic objectives.
Manage a significant annual budget for social strategic development, ensuring optimal allocation and ROI.
Implement data-driven approaches to decision-making, leveraging analytics to optimize content and strategies.
Managed fan base growth and increased reach.

Liaise with the Global Social HQ to align and streamline social plans with global strategies while tailoring them to the local market.

Work collaboratively with cross-functional teams to integratebrand and product roadmap into social media calendars.
Manage social media presence across multiple brands, across various platfossuch as TikTok Instagram, YouTube, Community, and Linkedin.
Utilize industry-leading tools to measure social media performance again stablished benchmarks.
Provide regular reports and insights to stakeholders, highlighting successes and areas for improvement.
Oversee both Below-The-Line (BTL) and Above-The-Line (ATL) digital campaigns and advertisements.
Handle end-to-end management of paid social media campaigns on platformslike Facebook, including
ad loading and allocation.
Contribute to the development and refinement of brand strategies, ensuring consistency across all communication channels.
Translate brand and product roadmap into actionable social media calendars, driven by data insights.
Efficiently manage projects related to social media initiatives, ensuringtimely delivery and alignment
with objectives.

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