Senior Account Manager, Paid Social

4 days ago

Makati City, National Capital Region, Philippines Dentsu International Full time ₱600,000 - ₱1,000,000 per year

Job Description:Job Requirements:Meta & TikTok Ads Expertise: Strong knowledge of Meta Ads Manager and TikTok ad accounts, with the ability to independently manage and optimize campaigns on both platforms. Account Management: Proven experience handling accounts autonomously, making strategic decisions, and ensuring optimal performance across multiple channels. Data Analysis & Metrics: Expertise in extracting and analyzing platform metrics accurately, with a deep understanding of in-platform definitions and the ability to discern relevant KPIs for various stages of the marketing funnel (Brand Awareness, In-Market Consideration, Purchase Consideration, Conversion).

Full Funnel Strategy: Strong understanding of the full marketing funnel and how to drive success at each stage, from brand awareness to conversion. Campaign Strategy & Media Planning: Experience in developing media strategies and comprehensive planning for both short-term and long-term campaigns. Campaign Execution & Optimization: Skilled in campaign setups, amendments, and performance optimizations, ensuring continuous improvement and alignment with objectives.

Creative & Copy Adjustments: Experience managing creative assets like Post IDs (including 9x16 formats) and adapting longer copy for TikTok, adhering to platform-specific constraints (e.g., 100-character limits). Proficiency in Excel: Strong Excel skills for data analysis, reporting, and managing budgets. Budget Management & Forecasting: Experience in budget management, pacing, and accurately forecasting campaign performance to meet targets.

Reporting & Insights: Regularly creating and presenting weekly insights and performance agendas, offering actionable recommendations to improve campaign results. Analytical & Problem-Solving Skills: Demonstrates strong analytical thinking and problem-solving abilities to identify opportunities and enhance campaign performance. Client Communication: Comfortable interacting with clients through Slack and email, providing timely data pulls, performance updates, and addressing inquiries effectively.

Location: Makati CityBrand: DentsuTime Type: Full timeContract Type: Permanent

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