Director of Marketing

JOB RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

• INFLUENCERS - Identify and work with influencers to help drive top of funnel awareness
• PAID ADS - help coordinate with existing media buyers to analyze trends and performance
• CREATIVE: Assist with creative strategy both paid and organic - would be great if they could create posts but also need to manage consultants
• SEO - understand SEO and the components that go into that including content marketing and link building. Can manage the process
• AFFILIATE - work with affiliate platforms to help drive additional Top of Funnel traffic to drive more sales
• Tik Tok Shop - experience with Tik Tok shop
• TRACKING / REPORTING - work with current tech stack to analyze existing marketing and sales data and report KPIs to senior management
• MANAGE: vendors and additional consultants who can help with the marketing efforts

Marketing Plan: Create marketing plan to make sure all parties are aligned

Additionally:

• Working with copywriters, marketers, media buyers, and product experts to ensure new marketing campaigns are launched and meet our quality standards.
• Retain a detailed overview of all offers and projects. Be able to step in as required and assist move projects and tasks forward to completion.
• Coordinating funnel mapping with input from key stakeholders to plan launches and brand / community-building efforts, including scoping and monitoring workflows
• Manage the customer journey, including creating the best customer experience, increasing referrals and retention, maximizing lifetime value, etc.
• Oversee our content strategy, including email marketing + newsletters, weekly podcast, and development of key assets like books or quizzes to generate leads
• Support the CEO in tracking KPIs across all marketing channels to identify areas of opportunity, weakness, etc.

THE IDEAL CANDIDATE SHOULD:

• Have a strong background and growing knowledge of Direct Response Marketing to manage launches and company growth, with a strong working knowledge of the role of powerful storytelling both visually and with words.
• Is a self-starter who thrives in a team environment, and will proactively identify productivity issues and meet challenges with a solutions-oriented mindset to create results; courage to bring productivity or performance challenges to leadership for support, as needed
• Has experience with Creative Direction and telling stories through campaigns driven by direct response marketing principles and a strong grasp of why people buy; uses these principles to guide the creative process with the team and provide excellent creative direction for winning creatives
• Ability to make sense of metrics and see where there are problems or opportunities in our numbers
• Be comfortable with onboarding and training new team members, monitoring their performance for excellence, managing weekly 1:1s with team members and managing reviews and corrective action / performance planning, as needed
• Have experience managing social media and advertising projects, to include copywriting, design and implementation across marketing channels, including Facebook, YouTube, Instagram, Linkedin, Pinterest (loading and optimizing content, community management, etc)
• Has training in media buying and Facebook / Google Ads, with an understanding of the metrics to monitor to ensure success
• Excellent people skills, with an ability to work productively with many types of people and to build great rapport with direct reports; comfortable being assertive with others to meet (or exceed) deadlines
• Is coachable, and can accept feedback to improve performance and leadership with a great attitude
• Experience in working for a US company is highly preferred

EXPERIENCE AND SKILLS REQUIRED:

• Must have 5+ years of experience in the Direct Marketing world or high ticket sales, with a proven track record of getting results and increasing both sales and traffic
• 2+ years of experience in a Marketing Manager, Launch Manager, or Growth position (preferably E-commerce)
• At least 1 year of E-commerce experience
• Experience with SHOPIFY required, but also would be great to have experience with WordPress, Clickfunnels, Zapier. Plus, ideally have experience with analytics tools such as google analytics,
• The candidate must have experience working with US or international clients.
• Experience with Facebook Ads, Instagram Ads, Youtube Ads, Google Ads, and TikTok Ads
• Demonstrate a solid typing WPM (ideally 55 wpm+)
• Excellent English skills, and able to communicate well both verbally and in writing
• Training in customer service management is a huge plus
• Experience with remote team tools like Time Doctor, Slack, ASANA, NOTION, Trello, Google Suite, LastPass, Skype and Zoom

TECH REQUIREMENTS:

• Computer - at least i5 or equivalent with 8gb RAM
• Internet Speed - At least 50 MBPS Download speed

Bonuses for the Team Member

• Internet Allowance
• Power Generator
• Paid Time-off
• 13th Month Pay

Job Type: Full-time

Schedule: Monday - Friday, 1PM EST - 9PM EST // 1AM PHT - 9AM PHT

Salary Range: PHP 125,000 - PHP 150,000 monthly, Depending on experience. We offer an internet and generator bonus, paid time off, HMO (dependents not included), and 13th-month pay.

• Internet Allowance
• Power Generator
• Paid Time-off
• 13th Month Pay