Social Media Director

We're hiring a high-performance Social Media Director to lead strategy, manage a creative team, and drive results for fast-growing personal brands.Social Media Director – Contractor RoleAbout UsWe are a fast-scaling marketing agency that partners with personal brands—speakers, coaches, consultants, and entrepreneurs—in the info-product, digital offers, and high-ticket program space. We help our clients expand their authority, scale revenue, and launch profitable campaigns that convert.We are experienced working with personal brands, and experience in info-product–driven businesses is a plus. Our agency has worked with high-profile creators such as Danny Singson, Dr. Nae, and Shaun T.Why This Role Is ExcitingLead and mentor Social Media Managers and Specialists in delivering high-quality content across multiple client accounts.Shape social media strategy, creative direction, and campaign performance at a strategic level.Work in a creative, fast-paced environment that encourages collaboration, brainstorming, and innovation.Gain exposure to multiple industries and high-profile clients, building your leadership portfolio.Implement processes, workflows, and best practices to scale social media operations and performance.Role OverviewThe Social Media Director is responsible for overseeing the social media team, ensuring strategic alignment with client goals, and delivering high-quality content across all platforms. This role requires strong leadership, analytical skills, and strategic thinking to optimize campaigns and drive client success. The ideal candidate thrives in a fast-paced, creative environment and has a proven track record in social media strategy, team management, and client engagement.KPIs & Performance ExpectationsLead overall social media performance for client accounts, including reach, engagement, conversions, and ROI.Monitor and mentor team output to maintain consistent quality and brand alignment.Maintain client satisfaction through strategic recommendations, proactive communication, and timely reporting.Implement and optimize team workflows, processes, and systems for efficiency and effectiveness.Drive team growth through mentorship, performance reviews, and skill development.Types of Products & Offers You Should Be Familiar WithCore Info Products: Online courses, communities, e-books, workbooks/PDFs, templates, toolkitsHigh-Ticket Offers: Coaching programs, masterminds, memberships, bootcamps, workshopsKnowledge Products: Webinars, mini-courses, audio trainings, email course seriesDone-For-You / Done-With-You Products: Swipe files, scripts, SOPs, frameworksKey ResponsibilitiesA Typical Day Includes:Leading strategy and brainstorming sessions across multiple clients.Reviewing and approving content calendars, campaigns, and creative assets.Coordinating with Social Media Managers, Specialists, and cross-functional teams.Analyzing metrics and providing insights to improve performance.Mentoring and coaching team members to drive creative and strategic growth.Team Supervision & LeadershipSupervise and mentor Social Media Managers and Specialists managing client accounts.Guide social media strategy, creative development, content planning, and copywriting.Ensure consistent quality, brand alignment, and high engagement across all client content.Content Quality & ExecutionApprove and monitor content schedules and campaign delivery.Ensure deadlines, KPIs, and client expectations are consistently met.Provide strategic oversight to resolve urgent content or performance issues.Training & DevelopmentMentor team members in social media strategy, content creation, copywriting, and system workflows.Train Managers and Specialists on client communication, approvals, and cross-department collaboration.Analytics & ReportingTrack, analyze, and report overall social media performance.Provide strategic recommendations to optimize campaigns and engagement.Present clear, results-oriented reports to clients and leadership.Client & Team CommunicationMaintain high-level communication with clients regarding strategy, approvals, and performance.Ensure smooth collaboration across internal teams and client accounts.Systems & Process ImplementationImplement and maintain company-wide social media processes, workflows, and performance standards.Ensure team adherence to best practices, brand guidelines, and efficiency metrics.Ad Hoc Content SupportProvide strategic oversight on research, content creation, and posting as needed.Support Managers and Specialists in meeting urgent deadlines or client needs.QualificationsProven experience leading social media teams and managing campaigns for multiple clients.Strong strategic, analytical, and leadership skills.Excellent client-facing communication skills.Ability to manage multiple accounts, priorities, and deadlines simultaneously.Proficiency in social media management and analytics tools.Must-Have Tools:Social media management platforms (Hootsuite, Later, Buffer)Analytics tools (Google Analytics, Meta Business Suite)GoHighLevel (GHL), Google Sheets/Excel, Slack, Nice-to-Have Tools:ManyChat, AI tools (ChatGPT, Gemini), paid ads familiarityGraphic design tools (Canva, Adobe Creative Suite)Video editing tools (Premiere Pro, Final Cut)CRM or project management tools (Asana, Trello)Our Culture & How We WorkResults > hours, extreme ownership mindset.Fast decision cycles with zero bureaucracy.High accountability, low ego.We celebrate growth, not perfection.Collaborative environment with brainstorming and strategic planning sessions.Open communication and creative freedom with clear performance expectations.Why We're HiringExpanding our social media team to match growing client demand.Adding leadership depth for upcoming product launches.Scaling operations beyond founder-driven initiatives.What We OfferCompetitive base salary + performance-based incentives.Remote work flexibility and a high-performance culture.Comprehensive onboarding, mentorship, and professional development.Opportunity to work with high-profile personal brands and rapidly scale your career.