
sales associate
4 days ago
Job Objective
- Lead Generation and Prospecting:
i. Sales representatives are responsible for generating leads through various channels such as
cold calling, networking events, and digital marketing. Focusing on Coffee shops.
ii. All leads should be recorded in the CRM (Customer Relationship Management) system with
relevant details including contact information, source of lead, and any additional notes.
iii. Coordinate with the Marketing team to implement campaigns, advertisements, and other
initiatives to generate leads.
iv. Networking. Attend industry events, trade shows, and local markets to identify potential
leads.
v. Referrals. Encourage current customers to refer new leads through incentive programs. - Lead Qualification:
i. Upon receiving leads, sales representatives should qualify them based on predefined criteria
to determine their potential as customers.
ii. Qualification criteria may include budget, purchasing authority, need for dairy/ ice cream products, and timeline for purchase. - Sales Presentation and Product Demonstration:
i. Once a lead is qualified, sales representatives should schedule a sales presentation and
product demonstration with the prospect.
ii. Prior to the meeting, sales representatives should prepare a tailored presentation
highlighting the benefits and features of the dairy/ ice cream products offered by the
company. - Proposal Submission:
i. After the sales presentation, sales representatives should prepare and submit a customized
proposal to the prospect based on their specific requirements and preferences.
ii. The proposal should include pricing details, product specifications, terms and conditions, and
any additional information requested by the prospect. - Negotiation and Closing:
i. Sales representatives are responsible for negotiating terms of sale with the prospect,
including pricing, discounts, and payment terms.
ii. Once agreement is reached, sales representatives should facilitate the contract signing
process and ensure all necessary documentation is completed.
Ideal personality or behavioral competencies: Generating leads and contacting potential customers, Promoting products or services, Building and maintaining business relationships, Achieving sales targets and goals and Providing customer support.
Work and professional experience required:
Educational Background: Bachelor's degree in business, marketing, economics, or a related field.
Professional Experience: Prior experience in sales or customer service and understanding of the sales process.
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