Digital Marketing Officer
6 days ago
Jipang Group of Companies is seeking a talented and innovative Digital Marketing Officer to join our team. In this full-time role, you will play a crucial part in driving the digital marketing strategy for our company, ensuring our online presence and campaigns effectively engage and attract our target audience.
- Develop and execute digital marketing campaigns across various channels, including social media, search engines, and email marketing
- Manage and optimise the company's website and online content to improve user experience and drive conversions
- Conduct market research and analyse customer data to identify trends and insights that inform digital marketing strategies
- Collaborate with the broader marketing team to create integrated, multi-channel campaigns that align with the company's overall marketing objectives
- Monitor and report on the performance of digital marketing initiatives, using data to continually optimise and improve results
- Stay up-to-date with the latest digital marketing trends, technologies and best practices, and make recommendations for implementation
Qualifications:
- At least 2 years of experience in digital marketing, preferably within the hospitality industry
- Proficient in the use of digital marketing tools and platforms, such as Google Ads, social media advertising, web analytics, and content management systems
- Strong analytical and data-driven mindset, with the ability to interpret data and derive meaningful insights
- Excellent written and verbal communication skills, with the ability to present complex information in a clear and compelling way
- Creative flair and an eye for design, with the ability to conceptualise and execute visually engaging content
- Familiarity with search engine optimization (SEO) best practices and experience in improving website performance
- Bachelor's degree in Marketing, Communications, or any related field
If you are excited by this opportunity and believe you have the skills and experience to thrive in this role, we encourage you to apply now
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