Digital Marketing Specialist

4 days ago

Pasay, National Capital Region, Philippines ACUTRIVE IT SOLUTIONS INC. Full time ₱800,000 - ₱1,200,000 per year

This role leads digital marketing strategy, focusing on brand awareness, engagement, and lead generation. You'll develop and execute campaigns, leveraging expertise in content writing and graphic design to create compelling visuals and copy across digital platforms. Responsibilities include market research, SWOT analysis, and STP strategy application to optimize marketing efforts. The ideal candidate has a strong background in both content and design, with a proven ability to create engaging, audience-resonant marketing materials. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

  • Develop and implement digital marketing strategies aligning with the company's goals
  • Conduct market research, understand the target audience, and identify marketing and growth opportunities.
  • Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
  • Develop high-quality, on-brand written content for websites, blogs, social media, emails, and ads, ensuring it's engaging and SEO-optimized.
  • Measure and analyze campaigns' success using data and analytics tools.
  • Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
  • Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Qualifications

  • Bachelor's degree in Marketing Management, Mass Communication, Journalism or any related field
  • 3+ years of demonstrable experience in marketing or digital marketing roles.
  • Proven track record of successful digital marketing campaigns in the software industry.
  • Proven track record of creating successful digital marketing campaigns and engaging content.
  • Experience with SEO and SEM Strong written, verbal and collaboration skills

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