Digital Marketing Manager

Role Overview

We're looking for a seasoned Marketing Manager to lead marketing strategy and execution across two distinct brands:

• IV20 Spirits — a premium terp-vodka & cannabis-beverage brand defining the future of spirits.
• SM Services — a consulting and digital-solutions agency helping brands scale, automate, and grow.

This isn't just a social media role. You'll be managing campaigns, creative assets, storytelling, PR, and analytics — moving fluidly between consumer lifestyle and B2B environments. The ideal candidate combines strategic insight with hands-on creativity, thrives in fast-paced multi-brand management, and can take projects from idea to execution.

Key ResponsibilitiesStrategy & Multi-Channel Execution

• Develop and execute integrated marketing strategies for both brands, aligning with business and growth goals.
• Manage multiple concurrent campaigns — launches, events, influencer activations, PR pushes, and content marketing.
• Oversee content calendars, creative pipelines, visuals, and campaign assets across all touchpoints.
• Manage budgets, timelines, and vendor/agency relationships as needed.
• Adapt messaging and tone for both consumer (IV20 Spirits) and B2B (SM Services) audiences.

Content, PR & Storytelling

• Write and edit brand articles, press releases, blog content, and campaign narratives.
• Collaborate on press angles, product launches, and feature stories for both brands.
• Create on-brand visuals and marketing collateral (graphics, trade-show materials, investor decks).
• Produce short-form video content (Reels, TikToks, YouTube Shorts) and optimize across platforms.
• Ensure cohesive brand storytelling across owned, earned, and paid channels.

Campaign Tools & Marketing Automation

• Use GoHighLevel (or similar CRM) to manage campaigns, automations, and audience engagement.
• Maintain contact databases, segment audiences, and automate follow-up workflows.
• Analyze campaign performance, generate reports, and feed data-driven insights into strategy.

Analytics & Reporting

• Track and interpret key metrics: follower growth, engagement, conversion, and lead generation.
• Present reports and actionable insights on campaign performance and ROI.
• Continuously test, optimize, and evolve brand strategies to improve marketing efficiency.

Qualifications

• 5+ years of experience in marketing management across multi-channel environments.
• Strong background in both consumer-brand (spirits, lifestyle, beverage) and B2B (consulting, services) marketing.
• Proven experience in press release writing, media relations, and content/article creation.
• Skilled in design tools (Canva, Adobe Suite) and video editing (CapCut or similar).
• Deep understanding of social platforms, paid ads, influencer campaigns, and marketing automation tools.
• Excellent project management skills and attention to detail.
• Strong creative judgment and storytelling instincts with a strategic mindset.

Success Metrics

• IV20 Spirits: Growth in community engagement, press mentions, and influencer activation outcomes.
• SM Services: Stronger LinkedIn presence, inbound lead generation, and PR exposure.
• Overall: Consistent on-time delivery, brand synergy across channels, and measurable KPI improvement.

Application Requirements

• Portfolio or work samples (social content, PR pieces, design work)
• Minimum 3 years of experience in:
• Social Media Management
• Graphic Design
• Video Editing
• Content Writing / Press Release Creation

Job Types: Full-time, Part-time

Pay: Php36, Php72,000.00 per month

Application Question(s):

• Portfolio/Samples

Experience:

• Social media management: 3 years (Required)
• Graphic design: 3 years (Required)
• Video editing: 3 years (Required)

Work Location: Remote