Paid Ads Specialist

2 days ago

Philippines Outsourced Full time $40,000 - $60,000 per year

Duties and Responsibilities

  • Planning, building, and managing paid campaigns across search, display, and social platforms
  • Writing or refining compelling ad copy (with support from our content team)
  • Designing creative asset development (images, carousels, video)
  • Performing in-depth targeting and audience research
  • Managing cold and retargeting campaigns that support our clients' demand generation blueprints
  • Monitoring campaign performance, surfacing insights, and providing CRO recommendations when needed
  • Generating clear, data-driven reports and suggesting optimizations aligned with client goals
  • Staying current with platform updates and performance marketing best practices

Qualifications

  • 2–4 years of experience managing paid media in a B2B environment
  • Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
  • Understanding of full-funnel marketing and buyer's journey content strategies
  • Comfort with campaign budgeting, forecasting, and platform analytics
  • Advanced understanding of GA4
  • Strong copy instincts and a passion for continuous learning
  • Great written and verbal communication—you're confident on Zoom calls and in Slack threads
  • A proactive attitude—if something needs to get done, you don't wait to be told
  • Experience with content-driven funnels and lifecycle-based advertising
  • Basic understanding of  HubSpot marketing automation
  • Experience with content-driven funnels and lifecycle-based advertising

Nice to have:

  • Basic understanding of  HubSpot marketing automation
  • Experience managing programatic ads
  • Experience with SEO
  • Experience working with B2B companies—specifically with Technology and/or SaaS.

Additional Information

  • Homebased
  • M to F, 9pm to 6am PH Time

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