Paid Search

Paid Social Specialist

The Paid Social Specialist will be responsible for the end-to-end management of paid social media campaigns across various platforms. This role requires a deep understanding of social media advertising ecosystems, a data-driven approach to campaign optimization, and the ability to craft compelling ad creative and copy. You will be a key player in driving client success by generating leads, increasing brand awareness, and maximizing return on ad spend (ROAS).

Key Responsibilities

Campaign Strategy & Planning

• Develop and execute comprehensive paid social media strategies aligned with client business goals and target audiences.
• Conduct thorough audience research, competitive analysis, and keyword/interest targeting to inform campaign setup.
• Collaborate with Account Managers and clients to define campaign objectives, KPIs, and budget allocation.

Campaign Execution & Management

• Set up and launch paid social campaigns on platforms such as Meta (Facebook/Instagram), LinkedIn, TikTok, X (formerly Twitter), and Pinterest.
• Manage daily campaign performance, including bid adjustments, budget pacing, and audience targeting refinements.
• Create and implement A/B tests for ad creative, copy, and landing pages to optimize performance.

Performance Analysis & Reporting

• Monitor campaign performance metrics (e.g., CPA, CPC, CTR, ROAS) and identify opportunities for optimization.
• Generate and present detailed performance reports to clients, highlighting key insights, trends, and recommendations.
• Use data to tell a story and justify strategic decisions to clients and internal teams.

Ad Creative & Copywriting

• Collaborate with creative teams or freelancers to develop engaging and effective ad creative (images, videos, carousels).
• Write compelling, platform-specific ad copy that resonates with target audiences and drives action.
• Ensure all ad creative and copy are compliant with platform guidelines.

Qualifications

• Bachelor's degree in marketing, communications or a related field
• 2+ years of hands-on experience managing paid social media campaigns for e-commerce clients.
• Proven expertise with Meta Business Suite, with a focus on DPA (Dynamic Product Ads) and driving conversions for online stores.
• Experience with advertising on other platforms like TikTok and Pinterest, particularly for driving sales.
• Strong analytical skills and a track record of using data to optimize for e-commerce metrics like ROAS and CPA.
• Excellent written and verbal communication skills, with experience crafting ad copy for e-commerce products.
• Experience using Shopify data to inform and optimize paid social campaigns.

Key Competencies

• Technical Proficiency: A deep, hands-on understanding of how paid social media advertising platforms work, from campaign set-up to advanced targeting and bidding strategies.
• Analytical Skills: The ability to analyze performance data, identify trends, and translate insights into actionable optimizations.
• Creativity & Storytelling: The capacity to develop compelling ad concepts and copy that capture attention and drive conversions.
• Attention to Detail: Meticulous in campaign setup, management, and reporting to ensure accuracy and prevent errors.
• Adaptability: The ability to navigate a constantly changing digital landscape and quickly learn new platforms and tools.
• Problem-Solving: A proactive and resourceful approach to troubleshooting campaign issues and finding solutions.
• Client-Centricity: A strong commitment to understanding and serving client needs, communicating effectively, and building trust.
• Collaboration: The ability to work effectively with creative teams, account managers, and clients to achieve shared goals.

Competitive Salary: Get paid what you're worth

Prepaid Medicine: Your health is our priority

Life Insurance:Peace of mind for you and your loved ones

Birthday Day Off:Celebrate your special day YOUR way

Indefinite-Term Labor Contract: Stability and all legal benefits included