E-Commerce Manager

2 weeks ago

Ortigas Metro Manila, Philippines Whiteplane, Inc. Full time ₱60,000 - ₱120,000 per year

Job Overview: E-commerce Manager (Retail Background)

The E-commerce Manager is responsible for leading and optimizing the online sales strategy of a retail company. This role focuses on driving digital growth through effective marketing campaigns, seamless website management, and an enhanced customer experience. Working closely with cross-functional teams—such as marketing, sales, IT, and logistics—the E-commerce Manager ensures that online operations align with overall business goals and retail objectives.

Key Responsibilities:

  • Develop and execute comprehensive e-commerce strategies to increase online sales and brand visibility.
  • Oversee day-to-day operations of the online store, ensuring optimal functionality, user experience, and site performance.
  • Lead and manage digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.
  • Analyze website traffic, user behavior, and conversion metrics using analytics tools to identify areas for improvement.
  • Collaborate with the merchandising team to manage product listings, pricing, inventory, and promotional campaigns.
  • Coordinate with logistics and supply chain teams to ensure timely and efficient order fulfillment.
  • Monitor industry trends, consumer behavior, and competitor activities to inform strategic decisions.
  • Ensure adherence to e-commerce regulations, data privacy standards, and industry best practices.

Qualifications:

  • Bachelor's degree in Business, Marketing, E-commerce, or a related field.
  • Proven experience in managing e-commerce platforms within a retail environment.
  • Strong understanding of digital marketing, online sales strategies, and website management.
  • Proficiency in platforms such as Shopify, Magento, WooCommerce, or similar e-commerce solutions.
  • Familiarity with web analytics tools (e.g., Google Analytics, Hotjar) and UX/UI best practices.
  • Excellent leadership, project management, and problem-solving skills.
  • Strong communication and collaboration skills, with the ability to work cross-functionally.

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