
Social Media Specialist
17 hours ago
We are seeking a creative, data-driven, and highly motivated Social Media / Marketing Specialist to join our dynamic team. In this role, you will help develop and implement marketing strategies to increase brand awareness, drive customer engagement, and support overall business growth.
Job Description for Social Media Specialist / Marketing Specialist
Responsibilities:
- Develop and execute comprehensive marketing and advertising strategies across all channels
- Manage social media campaigns and daily social media presence
- Create content calendars and marketing materials for the entire year
- Assist with website management and optimization
- Develop thought leadership content and campaigns on LinkedIn
- Create lead generation materials including ebooks and other downloadable resources
- Design and implement email marketing campaigns using platforms like HubSpot and Active Campaign
- Manage Google ads campaigns and other paid advertising initiatives
- Present strategic marketing plans and recommendations to company leadership
- Take full ownership of the marketing function and drive measurable ROI
Requirements:
- Proven experience in social media marketing and campaign management
- Knowledge of Google ads management and digital advertising platforms
- Experience with marketing automation tools (HubSpot, Active Campaign, etc.)
- Strong strategic thinking and planning abilities
- Excellent written and verbal communication skills
- Ability to work independently and take full ownership of projects
- Experience creating marketing content including ebooks, social media posts, and email campaigns
- Understanding of lead generation and conversion optimization
- Ability to present strategies and results to senior leadership
Scope:
- Full-time remote position working 40 hours per week
- Strategic partner role with autonomy to develop and implement marketing strategies
- Direct collaboration with company leadership on marketing objectives and KPIs
- Access to marketing systems and tools including CRM and marketing automation platforms
- Opportunity for long-term engagement and potential career growth
- Working within Australian business hours and market context
- Focus on measurable results including follower growth, lead generation, and ROI
Why Join Us?
- Work in a collaborative, innovative, and fast-paced environment.
- Competitive salary and benefits package.
- Opportunity for professional growth and development within a company in the tax and business advisory sector.
- A supportive team culture where your ideas and contributions are valued.
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