Digital Marketing Strategist

3 days ago

Bacoor, Calabarzon, Philippines Business Trends Philippines Full time $40,000 - $80,000 per year
Key Responsibilities
1. Strategy & Planning
  • Develop and execute comprehensive digital marketing strategies aligned with company goals.
  • Identify target audiences and optimize user journeys for better conversion.
  • Lead digital campaign planning across channels such as social media, SEO/SEM, email, website, and paid advertising.
2. Digital Campaign Management
  • Oversee end-to-end management of digital campaigns, ensuring timely execution and high-quality output.
  • Monitor campaign performance and adjust strategies based on data insights.
  • Manage budgets for digital marketing initiatives and ensure cost efficiency.
3. Content & Creative Oversight
  • Collaborate with creative teams to produce engaging content for web, social, and digital ads.
  • Maintain consistent brand voice and messaging across all digital channels.
  • Ensure content is optimized for SEO and user engagement.
4. Analytics & Reporting
  • Track KPIs such as website traffic, conversions, ROAS, CTR, and engagement metrics.
  • Generate weekly/monthly performance reports.
  • Use analytics tools (Google Analytics, Meta Ads Manager, SEO tools) to derive insights and recommendations.
5. Team Leadership & Collaboration
  • Lead and mentor a team of digital marketing specialists, creatives, and external agencies.
  • Work closely with Sales, Product, and Branding teams to ensure cohesive marketing efforts.
  • Provide guidance and training on digital best practices.
6. Market & Competitor Research
  • Stay updated on industry trends, emerging platforms, and digital marketing innovations.
  • Conduct competitive analysis to identify opportunities and potential risks.

Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • At least 5–7 years of experience in digital marketing, with 2+ years in a managerial or strategist role.
  • Strong background in paid ads (Meta, Google), SEO/SEM, content marketing, and analytics.
  • Proven track record of developing successful digital campaigns.
  • Excellent leadership, communication, and project management skills.
  • Ability to work with cross-functional teams and manage multiple projects simultaneously.

Key Skills
  • Digital Strategy Development
  • Paid Ads Management (Google, Meta, LinkedIn, etc.)
  • SEO/SEM Optimization
  • Data Analytics & Reporting
  • Social Media Management
  • Content Planning
  • Budget Management
  • Team Leadership
  • CRM & Automation Tools (HubSpot, Mailchimp, etc.)

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