Marketing Manager

2 weeks ago

Pulilan, Philippines Fisher Farms Inc Full time $60,000 - $120,000 per year

Job Purpose:

The Marketing Manager is responsible for overseeing the development, launch, and management of new and existing products. The role involves creating and executing marketing strategies, organizing campaigns, and ensuring product initiatives align with business goals.

Key Responsibilities:

  • Generate, evaluate, and refine ideas for new product lines, extensions, enhancements, and derivatives.
  • Collaborate with the TSG team to develop and test product prototypes prior to management review.
  • Work closely with the Sales team to identify and recommend cost-effective product solutions for both Food Service and Retail channels.
  • Conduct market, business, and technical assessments to support proposals, and develop business cases and launch plans.
  • Commission consumer studies and analyze results in coordination with R&D and TMRSS to justify product launches.
  • Coordinate with cross-functional teams (Sales, Technical Services, Operations, Finance, etc.) to manage activities from concept to market launch.
  • Monitor and evaluate the effectiveness of marketing initiatives and product launches, measuring their impact on sales performance.

Qualifications:

  • Bachelor's degree in Marketing, Business Management, or related fields.
  • Minimum of 5 years of relevant experience, preferably in the food manufacturing or FMCG industry.
  • Strong written and verbal communication skills.
  • Willingness to work on-site.

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