Head of Marketing APAC

Ready to lead, disrupt and reinvent the sleep industry?
We are
Emma – The Sleep Company
. Founded in 2015, we've become the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture.
Ready to shape the future of sleep with us? Let's make it happen
What You'll Do

• As Head of Marketing APAC, you'll be a key representative in the region, leading our strategic and operational marketing initiatives across Performance Marketing, Brand & Communication, and Webshop Excellence.
• Your role extends beyond marketing; you will be a central figure in the leadership team, driving growth, cultural excellence, and operational rigor at our Manila office.
• You'll embody the strategic thinking, pragmatic execution, and innovative spirit that defines Emma's global marketing leadership, ensuring alignment with our overarching business goals and values.

Your Key Responsibilities

• Strategic Regional Leadership: Set and implement ambitious marketing strategies tailored to the diverse APAC market landscape, ensuring strong brand positioning, sustainable growth, and market leadership.
• Performance Marketing Excellence: Oversee digital performance channels, optimizing spend and maximizing ROI. Champion rigorous attribution modeling, incrementality tests, and continuous optimization aligned with global standards.
• Brand & Communication Oversight: Lead regional brand strategies and communication initiatives that drive brand awareness, preference, and loyalty. Ensure consistency and quality across all touchpoints.
• Webshop Excellence (E-commerce): Drive best-in-class customer experiences across our digital platforms. Leverage data-driven insights to continuously enhance conversion rates, customer satisfaction, and overall webshop performance.
• Cross-Functional Integration: Actively collaborate with global marketing teams, product teams, and regional stakeholders. Foster strong alignment, communication, and best-practice sharing between global teams and the APAC region.
• Leadership and Cultural Influence: Serve as a central leader within the Manila office, shaping an environment of accountability, talent density, and high-performance. Lead by example, setting standards of excellence and fostering professional growth among your teams.
• Data-Driven Decision Making: Champion a culture of measurement, analytics, and experimentation, driving decision-making based on robust data insights and predictive analytics.

Who We're Looking For

• Marketing Leadership Experience: Proven success in senior marketing roles, ideally within high-growth e-commerce or digitally native brands, managing multi-channel strategies.
• Performance Marketing Expertise: Deep understanding of paid media channels (search, social, affiliates, influencers), CRM strategies, attribution models, and budget optimization.
• Brand-Building Skills: Track record in developing and executing impactful brand and communication strategies with measurable outcomes.
• E-commerce Savvy: Demonstrated expertise in digital platforms, UX/UI principles, conversion optimization, and customer journey management.
• Strategic and Pragmatic: Ability to balance strategic vision with operational execution, adept at identifying high-impact opportunities and driving results swiftly.
• Data-Driven Mindset: Strong analytical skills, comfortable using data analytics, dashboards, and advanced measurement tools to drive marketing effectiveness.
• Inspirational Leader: Excellent leadership and interpersonal skills, capable of motivating teams, influencing stakeholders, and shaping a high-performing organizational culture.
• Strong Communicator and Influencer: Fluent in aligning diverse stakeholders, from senior management to local teams, ensuring clarity, alignment, and effective execution.

Challenges You'll Tackle

• Balancing rapid regional growth with consistent brand positioning.
• Navigating diverse and complex market dynamics across APAC countries.
• Aligning regional strategies closely with global marketing objectives.
• Enhancing operational efficiency and team performance in a fast-paced environment.

Become an Emmie
Emma is transforming the world of sleep -
and we want the highest-performing people to help us pull it off.
We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible