
Digital Marketing Campaign Manager
16 hours ago
About the Role
This is a once-in-a-lifetime opportunity to join a market-leading group of companies and work alongside a high-performing, collaborative, USA-based team. We are seeking a Digital Marketing Campaign Manager with a proven ability to lead multi-brand, multi-industry digital marketing campaigns with a data-driven, customer-centric approach.
You will play a strategic and executional role in building, running, and optimizing campaigns that generate leads, drive customer acquisition, and position our brands competitively in industries including real estate, construction, self-storage, building supplies, and property services.
Job Responsibilities:
- Campaign Strategy & Execution
- Design and execute end-to-end digital marketing strategies for multiple brands across various industries.
- Launch and optimize campaigns on Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing platforms.
- Execute A/B testing, conversion rate optimization, and retargeting campaigns to maximize engagement and lead generation.
- Build multi-channel customer journeys, leveraging audience segmentation and lifecycle marketing techniques.
- Market Research & Competitor Analysis
- Conduct ongoing market research to understand customer behavior, emerging trends, and local market dynamics.
- Perform competitive landscape analysis to benchmark offers, pricing, messaging, and digital tactics of key competitors.
- Identify opportunity gaps and positioning strategies based on competitor activity and market insights.
- Present market and competitor intelligence to stakeholders to inform campaign strategy and decision-making.
- Content Creation & Creative Oversight
- Oversee or contribute to the creation of digital ad creatives, landing pages, video content, and social media assets.
- Basic graphic design and video editing skills are preferred but not essential—coordinating with external specialists as needed.
- Plan and manage social content calendars, ensuring messaging consistency and audience relevance.
- SEO & Local Search Optimization
- Implement SEO strategies and local search optimization, including Google My Business (GMB) management for location-based brands.
- Support blog content and landing page optimization to boost organic visibility and local ranking performance.
- Measurement, Reporting, and Optimization
- Track, analyze, and report on key campaign performance metrics, including CTR, Conversion Rates, CPL, ROAS, Social Engagement, and GMB metrics.
- Provide data-backed insights and optimization recommendations to improve future campaign performance.
- Stakeholder Communication
- Serve as the primary campaign contact, providing regular reports, insights, and strategy updates to internal teams or client stakeholders.
- Present findings from market research and competitor analysis to support strategic recommendations.
- A once-in-a-lifetime opportunity to contribute to the growth of multiple market-leading brands.
- Work with a high-performing USA-based team that values collaboration, performance, and innovation.
- Opportunity to shape and lead digital campaigns across multiple industries.
- Flexible remote work with global team collaboration.
- Potential for long-term engagement and career growth within our group of companies.
- HMO 13th Month Leave
- 3 years of experience running multi-channel digital campaigns for B2C or B2B brands, ideally in real estate, construction, self-storage, building supplies, or property services.
- Strong expertise in Google Ads, Meta Ads (Facebook/Instagram), TikTok marketing, and email automation.
- Demonstrated ability to conduct market research and competitor analysis to guide campaign positioning and strategy.
- Proven track record of A/B testing, audience segmentation, retargeting, and funnel optimization.
- Hands-on experience with SEO and local search optimization, including GMB management.
- Ability to contribute to content production, with basic graphic design and video editing skills preferred but not essential.
- Data-driven with proficiency in analytics platforms such as Google Analytics, Meta Business Suite, etc.
- Excellent communication skills, both verbal and written.
- Experience managing multi-brand or multi-client campaign portfolios.
- Familiarity with CRM systems and marketing automation platforms. Knowledge of Go High Level is an advantage.
- Strong copywriting, creative direction, and audience engagement skills.
- Basic proficiency in graphic design and video editing tools (e.g., Canva, Adobe Premiere, or similar) preferred.
- Experience maximizing ROI on small to mid-sized budgets.
- Understanding of market dynamics and customer behaviors in the real estate, construction, and property services sectors.
Key Success Metrics
- Increased lead generation and qualified inquiries across all brands.
- Improved campaign conversion rates and lower acquisition costs.
- Increased social and search visibility through optimized content and targeting.
- Measurable ROI and clear performance improvements across all digital channels.
- Actionable market and competitor insights informing campaign success.
- Full-time Night Shift Weekends Off
- Paid Time Off Prepaid HMO 13th Month Pay
- Earn as much as P45,000 monthly
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