Advertising and Promotions Officer
3 days ago
Job Overview/Purpose:
Participates and monitors Advertising and Promotional plan in support to the different marketing objectives of the organization.
Duties and Responsibilities:
- Participates in the conceptualization of all marketing activities.
- Monitors the effectiveness of the marketing collaterals released to the public and recommend for future plans.
- Effectively implements all approved marketing collaterals.
- Ensures that all print, online and other forms of marketing collaterals are consistent with the branding guidelines of WCC.
- Ensures that all possible advertising spaces within the vicinity of the campus and media channels are utilized to promote the program offerings of WCC.
- Accepts request for display/posting of marketing collaterals within the vicinity of the campus and submit initial recommendation to the AVP for Business Development for his/her approval.
- Identify external media opportunities.
- Documents all advertising and promotional activities including the proper documentation of all collaterals released by the department.
- Acts as the coordinator between the Marketing Department and Creatives Team for the production of marketing collaterals.
- Recommends suppliers with lower cost for the production of marketing collaterals.
- Submits monthly status reports to the AVP for Business Development.
- Negotiate advertising contracts.
- Initiate market research studies and analyze their findings to understand customer and market opportunities for the business.
- Ensures that QMS and other accreditation standards are implemented, monitored and documented.
- Performs any other tasks that may be assigned from time to time by the immediate superior.
Qualifications:
- Graduate of Advertising, Management, Communication, Visual and Multimedia Arts, and related degree programs.
- Experience in developing marketing collaterals or organizing events in college.
Job Types: Full-time, Permanent
Work Location: In person
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