Segment Marketing Manager

2 weeks ago

Manila, National Capital Region, Philippines GCash Full time ₱1 - ₱2 per year

Role Overview:

We are looking for a
Segment Marketing Manage
r to join our dynamic marketing team at
GCas
h. In this role, you will be responsible for leading the planning and development of targeted marketing campaigns, driving product development, and leading the business reviews for our segment-specific initiatives. You will also serve as the voice of the segment, bringing valuable insights and strategies to drive business growth. This is an excellent opportunity to work at the forefront of fintech marketing and make a lasting impact

**.

Key Responsibilitie**

  • s:

Lead the planning and development of marketing campaigns tailored to the segment, ensuring the right product positioning and messagi
- ng.Collaborate across teams to drive product development and launch new acquisition or retention products for the segme
- nt.Conduct monthly, quarterly, and annual business reviews of segment performance, integrating internal and external metrics to drive meaningful business insigh
- ts.Champion the voice of the segment by initiating market research, gathering consumer insights, and sharing findings across the organizati
- on.Lead business casing of campaigns and programs, including post-mortem analyses to assess impact and optimize future strategi
- es.Ensure excellence in brand financial and business management, including diligent budget management and process complian

**ce.

Required Skills & Qualificati**

  • **ons:

Exper
ience: At least 4 years in brand/marketing/consulting/biz dev/enginee
- ring.Educ
ation: Bachelor's degree in a relevant f
- ield.Core S
k
- ills:Strong business acumen with a focus on PnL management and business stra
- tegy.Proficiency in Word/Excel/PowerPoint or similar t
- ools.High level of creativity and innovative thinking to break through advertising clu
- tter.Excellent leadership and communication skills, especially in ambiguous situat
- ions.A deep understanding of consumer behavior and the ability to use insights to shape marketing strate
- gies.Preferred S**
k
- ills:Experience in consumer finance, fintech, or similar indust
- ries.Demonstrated ability to drive measurable business growth and exceed performance met

**rics.

What You'll**

  • **Bring:

Innovation & Cre
ativity: A strong drive to reinvent marketing strategies and come up with new ways to execut
- e them.Lea
dership: Strong ability to lead teams, manage cross-functional collaborations, and guide campaigns to s
- uccess.Business
Acumen: A deep understanding of business drivers, financials, and performance m
- etrics.Consum
er Love: Passion for understanding and advocating for the cu
- stomer.Purpose**
-Driven: A focus on achieving both consumer and business obje

**ctives.

Key Performance Ind**

  • icators:

G
rowth in pe
ne
trati
on, sh
are, and bra
nd equity within the
- segment.Positive i
mpa
ct
on
GT
V,
EM
AU,
DAU,
UCD, and prof
itability within the
- segment.On-time delivery of campaign briefs and post-mortem ass
- essments.Compliance with governance and budget management p

**rocesses.

What**

  • We Offer:

A fast-paced and innovative work environment where you can make a r
- eal impact.Opportunity for career growth and leadership d
- evelopment.Competitive compensation an

d benefits.

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