Email Marketing Specialist

2 days ago

Manila, National Capital Region, Philippines SocialPost Full time

Job Description

HubSpot Email Marketing Manager / Growth Hacker

Location:
Remote

Type:
Full-time (or contract-to-hire)

Industry:
B2B SaaS – MarTech (Freemium → Paid, Product-Led Growth)

Reports to:
Founder and CEO

About the Role

We're looking for a HubSpot Email Marketing Manager / Growth Hacker to own and scale our lifecycle email engine end-to-end. This is a hands-on role for someone who lives inside HubSpot, deeply understands ARRR (Acquisition, Activation, Revenue, Retention, Referral), and knows how to move users through the customer journey using behavioral data, intent, and timing.

This role is not about newsletters, list blasting, or one-off campaigns. It's about building intelligent, event-driven systems.

What You'll Own

Design, build, and optimize HubSpot email programs across the full customer lifecycle:

  • Acquisition → Activation
  • Trial → Paid
  • Feature adoption & usage nudges
  • Retention, re-engagement, and churn prevention
  • Expansion, upsell, and referrals

Own and manage the HubSpot Mixpanel integration, including:

  • Defining and mapping events, properties, and user attributes
  • Triggering HubSpot workflows from Mixpanel events
  • Validating data flow, timing, and reliability

Segment users using the ARRR framework by:

  • Lifecycle stage
  • Acquisition source
  • Behavioral cohorts
  • Product usage and intent signals

Build behavior-driven workflows in HubSpot using:

  • Mixpanel events
  • Time-based triggers
  • Usage-based triggers
  • Intent-based signals

Customize email templates dynamically based on:

  • Where users are in the customer journey
  • Time since signup or last activity
  • Feature usage (or non-usage)
  • Plan, cohort, and engagement patterns

Own HubSpot lists, lifecycle stages, custom properties, and lead scoring

Partner closely with Product, Growth, and Engineering

Continuously A/B test subject lines, content, timing, and CTAs

Build dashboards tying email performance to activation, retention, and revenue

Document lifecycle playbooks and experimentation frameworks

Must-Haves:

  1. 3–6+ years of hands-on HubSpot email marketing & automation experience
  2. Proven experience integrating HubSpot with Mixpanel
  3. Hands-on experience triggering HubSpot workflows from Mixpanel events
  4. Strong working knowledge of the ARRR framework

  5. Demonstrated experience segmenting users by:

  6. Cohort

  7. Acquisition source
  8. Lifecycle stage

  9. Product behavior and intent

  10. Experience designing lifecycle journeys bas
    ed on time, usage, and intent

  11. Strong analytical and experimentation mindset

Nice-to-Have:

  • Experience working with event-based analytics and data modeling
  • Growth hacking or experimentation background
  • HubSpot Certifications
  • SaaS or product-led growth (PLG) experience
  • Familiarity with additional tools (Amplitude, Segment, RudderStack, etc.)

How You'll Be Measured:

  • Activation and onboarding conversion lift
  • Trial → paid conversion improvement
  • Feature adoption and usage growth
  • Retention, reactivation, and churn reduction
  • Revenue influenced by lifecycle email
  • Speed and quality of experiments shipped

What We Offer

  • High ownership and autonomy
  • Direct access to the founder and leadership team
  • Ability to materially impact product-led growth
  • Fast-moving, execution-focused SaaS environment
  • Competitive compensation based on experience
  • Fully remote team

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