Social Media Specialist

Company Overview

Pep & Gusto is an Australian, strategic marketing consultancy that provides high-level marketing leadership to small and medium-sized businesses through tailored strategy, fractional CMO services, and practical advisory support. With a focus on clarity, collaboration, and human-centred marketing, Pep & Gusto helps businesses move beyond ad-hoc activity to build purposeful, aligned, and sustainable marketing ecosystems.

The consultancy specialises in goal-driven planning, brand positioning, audience insight, content strategy and execution, and integrated marketing guidance, making marketing simple, strategic, and effective for growing businesses. Founded by Bree Nicholson, who brings over 20 years of marketing experience, Pep & Gusto empowers clients to scale confidently with a partner who acts as an extension of their leadership team.

About the Role

Pep & Gusto is seeking a highly skilled Social Media Specialist / Graphic Designer based in the Philippines to support day-to-day digital marketing operations for Australian clients. This is a remote contractor role requiring a strong balance of creativity, digital copy writing and design capability, and structured workflow execution.

You will execute social media strategies developed by Bree Nicholson, transforming brand guidelines, concept notes, and creative briefs into high-quality content plans, static posts, reels, story assets, templates, and supporting digital materials. The role requires exceptional attention to detail, strong creative intuition aligned with brand identity, an understanding of trends on all social media platforms and the ability to manage multiple deadlines across diverse client accounts.

This role is being recruited by Clarke Point, a premier Singapore-based agency dedicated to delivering global recruitment and staffing solutions, ) and is for a long-term, full-time Independent Contractor.

Key Responsibilities
Content Creation & Graphic Design

• Write and plan social media captions that are fit for the target audience and platform and adhere to brand voice.
• Produce high-quality social media graphics, including feed posts, stories, reels covers, carousels, reel editing and campaign assets.
• Develop design files and creative collateral based on brand templates, guidelines, and creative direction.
• Adapt and repurpose existing assets to suit various platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn).
• Design supporting materials such as email banners, e-news templates, thumbnails, web graphics, and promotional collateral when required.
• Ensure all creative outputs maintain a consistent look, feel, and tone in line with client branding.

Social Media Execution

• Write content for monthly social media plans and content calendars prepared by Bree, ensuring timely scheduling and publishing.
• Optimise captions, hashtags, and posting formats based on the platform and brand objectives.
• Follow structured workflows for batching, drafting, revising, and finalising content.
• Conduct basic community engagement tasks (liking/commenting/responding when assigned) to support organic reach.
• Track and report on post performance metrics when requested.

Brand & Creative Support

• Maintain a digital asset library organised by client, campaign, and content type.
• Assist in developing new templates, visual systems, and creative approaches.
• Perform basic photo and video editing to improve lighting, colours, formatting, and overall quality.
• Uphold brand consistency and escalate any gaps or questions to Bree for refinement.

Administrative & Workflow Management

• Document completed tasks, updates, and progress reports in project management tools.
• Attend virtual check-ins and planning meetings with Bree.
• Manage deadlines across multiple client accounts.
• Maintain organised file systems, naming standards, and revision history for all design files.

Mandatory Criteria

• Experience working as an Independent Contractor for an Australian, American or similar client
• Minimum 3 years professional experience in social media design, digital marketing, or content creation at a Marketing Agency or similar
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and similar design tools.
• Demonstrated experience producing branded social media content for multiple clients or campaigns.
• Understanding of social media best practices including visual hierarchy, mobile-optimised design, and platform-specific specifications.
• Strong English communication skills, both written and verbal.
• High attention to detail and commitment to brand consistency.
• Reliable internet, workstation, and ability to work Australian business hours when required.

Preferred Skills & Experience (Nice-to-Have)

• Experience in photography or videography (basic shooting or editing).
• Knowledge of food styling, food content, or hospitality/retail marketing.
• Familiarity with tools such as Later, Buffer, Hootsuite, Asana, Trello, or Notion.
• Experience creating short-form video content (Reels/TikTok).
• Basic marketing analytics experience (reach, engagement, audience insights).
• Ability to propose creative ideas, storyboard content, or contribute to campaign ideation when requested.

Ideal Personality Attributes for Success

• Highly organised and able to manage competing deadlines across multiple clients.
• Creative thinker with excellent design instincts and strong brand sensitivity.
• Proactive communicator who asks clarifying questions and seeks alignment early.
• Calm, methodical, and consistent in delivering quality work under time pressure.
• Collaborative and adaptable, willing to refine drafts and incorporate feedback constructively.

Remote Work Setup Requirements

To ensure a smooth and professional remote working experience, candidates must have the following:

• Quiet and Dedicated Home Office Setup –

• Professional and distraction-free workspace

• Ergonomic chair and desk recommended

• Laptop or Desktop Computer – Minimum specifications:

• Intel i5 or AMD Ryzen 5 processor (or better)

• At least 8GB RAM
• Windows 10 or macOS 11 and above

• Stable Internet Connection – Minimum speed of 25 Mbps (download/upload)

• Wired (LAN) connection for stability is preferred

• Backup internet source (e.g., pocket Wi-Fi or mobile hotspot) is a plus

• Clear Audio Equipment –

• Noise-cancelling headset with built-in microphone

• Clear audio for calls and video meetings
• Working Webcam – Required for virtual meetings and team check-ins

• Uninterrupted Power Supply (UPS) or access to a backup power source

• Especially important for areas prone to power outages

• Up-to-date Antivirus or Security Software – To protect company and client data

Compensation Package

This role is for a long-term, full-time Independent Contractor with the following additional perks:

• Philippine Regular Holidays: 100% pay if not worked; 200% pay if worked.
• Philippine Special Non-Working Holidays: Additional 30% pay if worked.
• Vacation Leave: 12 days per year, granted upon successful completion of the probation period.
• Sick Leave: 6 days per year, available annually.
• Health Insurance Allowance: ₱2,500 per month provided toward family health insurance after the probation period.
• Flexible Work Environment: Fully remote, Monday to Friday, aligned with Australian business hours.

Pep & Gusto is based in Melbourne, Australia, thus the work hours will follow Melbourne time (GMT +10) with some flexibility.

How to Apply

For your application to be considered, please submit the following:

• Your resume
• A short cover letter outlining your suitability for this role. Your cover letter must include the word "CLARKE" in capital letters and a summary of your experience working as a full-time independent contractor or online freelancer.

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