Specialist, Growth Conversion

At Athena, we empower exceptional talent with boundless opportunities to achieve more. We achieve this by pairing exceptional EAs from the Philippines and Kenya with our driven clients and ensuring both receive ongoing support throughout the journey. The result is 10x more leverage, more time, and a greater impact on our clients' work and lives.

With a waitlist growing by the day, Athena has already showcased compelling demand. As part of the Athena team, you will have an exponential opportunity, empowering the fiercely ambitious to reach the most audacious goals.

Role Overview
As a Revenue Enablement Specialist, you will lead CRM-focused initiatives to drive revenue operations and enhance customer engagement through HubSpot. Your role will involve optimizing CRM workflows, managing automation, and refining user journeys to achieve revenue growth. You will be responsible for developing and implementing strategies to maximize CRM effectiveness, streamline processes, and ensure alignment with overall business objectives.

Duties & Responsibilities

• CRM Strategy Development and Execution

• Develop and execute a comprehensive CRM strategy using HubSpot, aligned with revenue goals and business objectives.

• Identify key CRM metrics and benchmarks to track performance and measure the impact of optimization efforts on revenue generation.

• Plan and implement A/B tests and multivariate experiments within HubSpot to optimize messaging, automated workflows, and user journeys.

• CRM Optimization and Automation

• Oversee the development and execution of complex CRM automations in HubSpot to streamline workflows and enhance efficiency.

• Ensure automated workflows and sequences are finely tuned for optimal performance and alignment with revenue goals.

• Continuously evaluate and improve CRM processes to drive user engagement and conversion rates.

• User Experience and Interface Enhancement

• Collaborate with design, development, and CRM teams to improve UX/UI elements within HubSpot.

• Conduct usability studies and analyze user feedback to inform improvements in CRM conversion funnels.

• Implement changes and testing protocols to enhance user experience and drive growth.

• Data Analysis and Insights

• Utilize HubSpot analytics tools to collect, analyze, and interpret user behavior and conversion data.

• Generate actionable insights and recommendations based on data analysis to refine CRM strategies and drive revenue.
• Monitor key performance indicators (KPIs) related to CRM effectiveness and revenue generation.

Key Stakeholders
Revenue Team, Advisors

Skills

• Analytical Skills

• Advanced proficiency in HubSpot CRM analytics to interpret complex user behavior and conversion data.

• Expertise in deriving actionable insights to inform CRM strategies and optimize workflows.

• Deep understanding of statistical methods and A/B testing within HubSpot to evaluate and enhance conversion rates.

• Communication and Collaboration

• Exceptional communication skills to convey CRM insights and strategies to both technical and non-technical stakeholders.

• Proven ability to build relationships and secure buy-in from cross-functional teams.

• Advanced collaborative skills to work effectively with marketing, sales, and development teams.

• Technical Proficiency

• Extensive experience with HubSpot CRM and related tools for advanced optimization and revenue operations.

• Strong background in CRM system architecture, sales process design, and data integration.
• Proven track record in implementing and optimizing CRM changes to enhance functionality and drive growth.

Competencies

• Strategic Thinking

• Ability to develop and execute a CRM strategy aligned with business objectives.

• Capacity to analyze market trends and CRM data to prioritize initiatives and drive revenue growth.

• Deep knowledge of consumer journey funnels to optimize CRM strategies and enhance customer experiences.

• Data-Driven Decision Making

• Strong analytical skills to leverage data from HubSpot and user feedback.

• Proficiency in using data insights to make informed decisions and measure the impact of CRM initiatives.

• Leadership and Cross-Functional Collaboration

• Strong leadership skills to guide cross-functional teams towards CRM and revenue goals.

• Proven collaboration abilities to foster a culture of innovation and continuous improvement.

• Communication and Influence

• Excellent communication skills to articulate CRM strategies and insights.

• Ability to influence decision-making and gain buy-in from stakeholders.

Relevant Experience Required

• 3+ years of experience in CRM, conversion rate optimization (CRO), or related roles.
• Proven track record of driving CRM optimization initiatives and improving engagement metrics.
• Experience with HubSpot CRM, including advanced automation and analytics.

Educational And Certification Requirements

• Bachelor's degree in marketing, business, computer science, or a related field.
• MBA or relevant certifications (e.g., HubSpot Certifications) are a plus.

Direct Reports and Span of Control

• This is an Individual Contributor role.

Equal Opportunity Employer:
At Athena, we are deeply committed to fostering an inclusive and diverse workplace environment. We believe that diversity enriches our organization, enhances creativity, and drives innovation. We are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We strive to create an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. We actively promote diversity and inclusion through our hiring practices, employee development initiatives, and company culture, recognizing that it is essential for our success as a company and as a community.